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5 Entrepreneur-Approved Free Marketing Tools

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Free Marketing Tools

Successful entrepreneurs take it upon themselves to master all aspects of business management. This includes marketing, which is a key component of establishing a brand that will last. You need to make social media posts, send e-mails, and so on to grow your small business.

Consequently, most entrepreneurs assume that successful marketing will also require a substantial amount of time and money. However, this isn’t the case.

Don’t be mistaken – you will need to invest effort into your digital marketing strategy. But there are plenty of ways to lessen your workload. Keep reading to discover five free tools that can make your job easier.

Evernote

Evernote
Evernote

A comprehensive marketing strategy is involved, to say the least. You need to decide what type of content you will produce and the most appropriate posting schedule. But this is just the tip of the iceberg.

You have to carve out time to create content, find images, search hashtags, analyze data, and so forth. Evernote lets you create a plan to tackle these tasks.

Their free note-taking tool is more complex then it might look at first glance. There are several ways to use it. You can type notes in one section, then switch to a freehand tool for brainstorming.

Buffer

Buffer
Buffer

After you’ve planned out how to approach marketing, you still need to implement your ideas. You can count on Buffer to simplify the posting process.

Their social media management tools make handling platforms like Facebook, Twitter, and Instagram a breeze. Account holders are able to upload and optimize content before it’s released.

After your content is finalized, you can put your posting schedule to good use. Their automation tool is the perfect way to synchronize post releases across all various accounts. It’s especially helpful during announcements like product releases where timing is crucial.

Moosend

Moosend
Moosend

Email marketing is a particularly powerful tool for small businesses when leveraged correctly. In terms of customer outreach, most people already have an email account.

Put this free, accessible form of communication to work with Moosend. This is an email automation service with a handful of great features.

For example, you can use their drag on drop email creator to create ideal layouts for welcome messages, promotions, and more. It will also personalize each email for your customers, which helps drive engagement. 

Moosend even tests the effectiveness of your emails to improve your marketing strategy over time.

LogoCreator

Logomaker.io
Logomaker.io

You work diligently to bring your business to life. From products and services to marketing and outreach, you invest a great amount of energy into your venture. Help other people find and appreciate your hard work through seamless branding.

One way to create a recognizable brand is by developing a strong logo. LogoCreator is a simple, useful tool that lets you design one for free.

This design service includes an endless library of template logos that you can adapt to your needs. Alternately, you can begin from scratch and choose images, text, and layouts that best suit your business.

Canva

Canva
Canva

There’s a component to strong digital marketing that cannot be understated. This is the power of an image. It extends far beyond the saying “every picture is worth a thousand words.”

In fact, it’s more like every picture can generate a thousand interactions. Visuals drive customer engagement unlike any other aspect of marketing. This is why you should use Canva.

This online tool is the go-to option for editing and cropping images and creating infographics. Make sure every piece is polished before it’s published.

You have a long to-do list as an entrepreneur. But your time and budget are limited, especially at the start. Save yourself from marketing headaches and check out all these tools today.

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

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SEO & Marketing

How to Optimise Your SEO for a Press Release in 2021

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Press Release

Are you certain that your press releases will grab audience’s attention and that they will reach the right people?

Press releases, when done correctly, can improve your site’s trustworthiness and add to your SEO score. You can optimise a press release for SEO in the same way you can optimise site content to assist develop brand awareness and attract leads to your firm.

Make your business stand out by learning how to optimise a press release and enhance SEO rankings. Don’t let your content and services get buried in a sea of Google pages and rivals.

Continue reading for four amazing press release SEO suggestions.

1. Keywords

Search engine optimization (SEO), particularly for press releases, relies heavily on keywords. Spend some time researching your industry keywords so that your target audience may find you; your press release must fall into the appropriate hands

It takes time to have a thorough understanding of keywords, but you can learn how to choose the best keywords for SEO by reading our brief tips. There is no one-size-fits-all approach to finding the best keywords, but you can examine previous press releases and look for common words that stand out at the most fundamental level.

Try using Google Keyword Planner for a more precise and in-depth search.

2. Eye-Catching Headlines

If you’re familiar with SEO, you’re probably aware that 80 percent of users scan headlines while just 20% read article content.

The difference between getting your information out there and not will be determined only by your headline. The following are the components of a headline:

  • Informative
  • Include keywords
  • Numbers are included.
  • Provide a solution
  • Elicit an emotional response


Don’t make a headline too complicated; you only have approximately 8 seconds to catch someone’s attention. Simply state that you can answer the question they’ve posed, and you’ve got yourself a good headline.

3. Relevant Content

Don’t skimp on outstanding content if you’re wondering how to optimise a press release. Your introduction is your hook; it should grab your audience’s attention and then entice them to continue reading.

After you’ve finished with the introduction, make sure your content is unique and intriguing (and, of course, littered with keywords).

Use visual aids, quotes, figures, and pictures to your advantage.

Finally, provide a boilerplate paragraph to wrap things up. Include your keywords, a call to action, and your brand message in a short introduction to your specific company.

4. Hire a Public Relations Agency

If your most recent press release failed to make the desired impression, you may need to reconsider your marketing plan.

Who better to do that than a search engine optimization firm? Whether you need simple strategic advice or a completely new digital approach, we can help. Look into working with a digital agency.

We take pleasure in having a data-driven strategy at Actuate Media. We collaborate with you to optimise your site for SEO and improve its rankings.

So there you have it: a quick tutorial in how to SEO-optimize a press release. There’s a lot more than just that, as you might expect, but those are the essentials.

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SEO & Marketing

6 Free Marketing Tools That Can Make Your Business More Successful

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Marketing Tools

Did you realise that the United States alone has almost 30 million small businesses?

With such a high number, small business owners want a competitive advantage. If you’re starting a company, you’re probably looking for ways to get a leg up on the competition. You’ll need a solid marketing strategy and access to the greatest digital marketing tools to do so.

1) For Audience Research: Typeform

6 Free Marketing Tools That Can Make Your Business More Successful
Typeform

When it comes to marketing, you need to know your audience. As a marketer, it is good to coordinate with sales and client service to hear what type of questions, objections, and concerns come up in interactions with prospects and customers. However, finding insights by asking your audience directly can be even more fruitful.

With Typeform, you can make surveying people simple and easy for all parties involved. It can be used to create contact forms and quizzes, and easily integrates with many of the tools you may already use.

2) For Social-Media Management: Buffer

6 Free Marketing Tools That Can Make Your Business More Successful
Buffer

Buffer was founded with the simple premise of scheduling social media posts. It has since evolved into one of the most popular, comprehensive tools for social media managers. You can create and schedule posts for all your social media platforms, see their engagement stats, and receive analysis and recommendations on how to improve.

3) For Better Writing: Grammarly

6 Free Marketing Tools That Can Make Your Business More Successful
Grammarly

A poorly written piece that you failed to review can be incredibly off-putting to your target audience. Having spelling errors and grammar issues can separate you from your audience and make it harder for you to earn their trust and support.

Using Grammarly is a simple, free, and fast way to keep your writing in check. You can use it to proofread copy you’ve written online, such as emails or posts on Twitter, or to edit documents in Microsoft Office programs.

4) For Content Strategy: Content Strategy Checklist

In a constantly changing marketing landscape, by developing a documented strategy you can stay on top of content trends while maintaining accountability toward your goals. According to statistics, 62% of successful B2B marketers and 59% of their peers on the B2C side have documented their content strategy.

This interactive strategy checklist can be used by marketers to define actionable goals, tactics, and measures to hold their teams accountable for their content. It will help outline methods for measuring results, and aids in keeping the team on track.

5) For Headline Optimization: CoSchedule Headline Analyzer

6 Free Marketing Tools That Can Make Your Business More Successful
CoSchedule Headline Analyzer

The headline is what draws readers into your content through social media, search engine results, ads, email newsletters, etc. If your headline isn’t appealing then you may as well not even write content! CoSchedule is a great tool to make headlines compelling.

With this tool, you simply type in a possible headline, and it analyzes it and gives you a score and shows you how it will appear in search engine results. It analyses length, tone, and SEO readiness, and you can use it unlimited times, so you can find the perfect headline.

6) GetEmail.io

6 Free Marketing Tools That Can Make Your Business More Successful
GetEmail

GetEmail.io is the best email lookup tool, making it easy to collect the email addresses of anyone by looking up their first name, last name, and domain name. GetEmail.io uses Big Data & Machine Learning Algorithms to find the email addresses of any professional within seconds.

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