Connect with us

SEO & Marketing

What is Content Syndication?

Published

on

Content Syndication

With the changing era, the content has also evolved with numerous formats. Today, the scope of quality content is dynamic and surging with different formats of content like e-books, videos, podcasts, webinars, infographics rather than the limit of content in the past to articles and blogs.  

One of the most important techniques to utilize the content in order to have business growth is content syndication. Content syndication services help to achieve business goals in a better way.

Meaning:  As the internet is an ocean and millions of companies practice different strategies to get profits and expand their reach they use content syndication as a marketing strategy to attract a larger audience. It is achieved by publishing proprietary online content like articles, blog posts, videos, etc. on third-party platforms.  

This can be easily achieved but ‘relevance’ plays a key role in making it a success.  If you choose similar platforms that relate to the content then it is easier to attract customers.

The content can be entirely copied and presented on the other platforms,  small portions of the content can be advertised or excerpts from the original content can be posted that forms a link to the content.  Content syndication is helpful to both the parties the original content provider and the third parties as well.

When is it Important to Republish the Content?

For any business whether small or big constant marketing is important. Especially, for the small firms when it is crucial to increase the sales syndication helps to build a business by improving sales and audience. There is no time that a business should feel it has reached its goal. By syndicating the businesses create millions of opportunities to drive traffic to the websites.

If the syndication is with high authority websites then the original version can be easily outranked thus after the search engines have indexed the original content and based on the ranking the businesses must choose to syndicate with other platforms.

Benefits of Content Syndication

Attract more customers: By syndicating you are basically teaming up with other platforms so you can reach out to the audiences of other platforms.

Enhance image: If you are syndicating with top sites like LinkedIn and Facebook then your popularity increases. It is useful to enhance brand image and confirm content authority.

Higher backlinks: The more sites you syndicate with the higher backlinks you get. Backlinks are vital to vouch for the content; it means that other platforms that link to your content find your content purposeful.

Lead generation: By syndication you can easily overcome the major barrier of lead generation. It is important because it allows the businesses to narrow down the prospects with different factors and market the product or service to the target audience.

Methods of Content Syndication

Not many digital marketers are seeking content syndication which makes it easier to utilize the technique. There are some cost-effective steps to boost the business.

  • Look for publishers with huge networks.
  • Businesses that don’t compete with you also are great to promote content.

Can’t miss social media platforms, these are excellent to target the prospects.

An Engineer, Youtuber, Sportsman and National Level Shooter with a Taste for Technology and Gadgets. Loves to Review Tech and Play the Most Demanding Games out there.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SEO & Marketing

How to Optimise Your SEO for a Press Release in 2021

Published

on

Press Release

Are you certain that your press releases will grab audience’s attention and that they will reach the right people?

Press releases, when done correctly, can improve your site’s trustworthiness and add to your SEO score. You can optimise a press release for SEO in the same way you can optimise site content to assist develop brand awareness and attract leads to your firm.

Make your business stand out by learning how to optimise a press release and enhance SEO rankings. Don’t let your content and services get buried in a sea of Google pages and rivals.

Continue reading for four amazing press release SEO suggestions.

1. Keywords

Search engine optimization (SEO), particularly for press releases, relies heavily on keywords. Spend some time researching your industry keywords so that your target audience may find you; your press release must fall into the appropriate hands

It takes time to have a thorough understanding of keywords, but you can learn how to choose the best keywords for SEO by reading our brief tips. There is no one-size-fits-all approach to finding the best keywords, but you can examine previous press releases and look for common words that stand out at the most fundamental level.

Try using Google Keyword Planner for a more precise and in-depth search.

2. Eye-Catching Headlines

If you’re familiar with SEO, you’re probably aware that 80 percent of users scan headlines while just 20% read article content.

The difference between getting your information out there and not will be determined only by your headline. The following are the components of a headline:

  • Informative
  • Include keywords
  • Numbers are included.
  • Provide a solution
  • Elicit an emotional response


Don’t make a headline too complicated; you only have approximately 8 seconds to catch someone’s attention. Simply state that you can answer the question they’ve posed, and you’ve got yourself a good headline.

3. Relevant Content

Don’t skimp on outstanding content if you’re wondering how to optimise a press release. Your introduction is your hook; it should grab your audience’s attention and then entice them to continue reading.

After you’ve finished with the introduction, make sure your content is unique and intriguing (and, of course, littered with keywords).

Use visual aids, quotes, figures, and pictures to your advantage.

Finally, provide a boilerplate paragraph to wrap things up. Include your keywords, a call to action, and your brand message in a short introduction to your specific company.

4. Hire a Public Relations Agency

If your most recent press release failed to make the desired impression, you may need to reconsider your marketing plan.

Who better to do that than a search engine optimization firm? Whether you need simple strategic advice or a completely new digital approach, we can help. Look into working with a digital agency.

We take pleasure in having a data-driven strategy at Actuate Media. We collaborate with you to optimise your site for SEO and improve its rankings.

So there you have it: a quick tutorial in how to SEO-optimize a press release. There’s a lot more than just that, as you might expect, but those are the essentials.

Continue Reading

SEO & Marketing

6 Free Marketing Tools That Can Make Your Business More Successful

Published

on

Marketing Tools

Did you realise that the United States alone has almost 30 million small businesses?

With such a high number, small business owners want a competitive advantage. If you’re starting a company, you’re probably looking for ways to get a leg up on the competition. You’ll need a solid marketing strategy and access to the greatest digital marketing tools to do so.

1) For Audience Research: Typeform

6 Free Marketing Tools That Can Make Your Business More Successful
Typeform

When it comes to marketing, you need to know your audience. As a marketer, it is good to coordinate with sales and client service to hear what type of questions, objections, and concerns come up in interactions with prospects and customers. However, finding insights by asking your audience directly can be even more fruitful.

With Typeform, you can make surveying people simple and easy for all parties involved. It can be used to create contact forms and quizzes, and easily integrates with many of the tools you may already use.

2) For Social-Media Management: Buffer

6 Free Marketing Tools That Can Make Your Business More Successful
Buffer

Buffer was founded with the simple premise of scheduling social media posts. It has since evolved into one of the most popular, comprehensive tools for social media managers. You can create and schedule posts for all your social media platforms, see their engagement stats, and receive analysis and recommendations on how to improve.

3) For Better Writing: Grammarly

6 Free Marketing Tools That Can Make Your Business More Successful
Grammarly

A poorly written piece that you failed to review can be incredibly off-putting to your target audience. Having spelling errors and grammar issues can separate you from your audience and make it harder for you to earn their trust and support.

Using Grammarly is a simple, free, and fast way to keep your writing in check. You can use it to proofread copy you’ve written online, such as emails or posts on Twitter, or to edit documents in Microsoft Office programs.

4) For Content Strategy: Content Strategy Checklist

In a constantly changing marketing landscape, by developing a documented strategy you can stay on top of content trends while maintaining accountability toward your goals. According to statistics, 62% of successful B2B marketers and 59% of their peers on the B2C side have documented their content strategy.

This interactive strategy checklist can be used by marketers to define actionable goals, tactics, and measures to hold their teams accountable for their content. It will help outline methods for measuring results, and aids in keeping the team on track.

5) For Headline Optimization: CoSchedule Headline Analyzer

6 Free Marketing Tools That Can Make Your Business More Successful
CoSchedule Headline Analyzer

The headline is what draws readers into your content through social media, search engine results, ads, email newsletters, etc. If your headline isn’t appealing then you may as well not even write content! CoSchedule is a great tool to make headlines compelling.

With this tool, you simply type in a possible headline, and it analyzes it and gives you a score and shows you how it will appear in search engine results. It analyses length, tone, and SEO readiness, and you can use it unlimited times, so you can find the perfect headline.

6) GetEmail.io

6 Free Marketing Tools That Can Make Your Business More Successful
GetEmail

GetEmail.io is the best email lookup tool, making it easy to collect the email addresses of anyone by looking up their first name, last name, and domain name. GetEmail.io uses Big Data & Machine Learning Algorithms to find the email addresses of any professional within seconds.

Continue Reading

Newsletter

Advertisement

Trending