Connect with us

SEO & Marketing

Top Free Tools For Marketing Agencies and Website Owners

Published

on

Tools for Marketing Agencies

Many marketing agencies are constantly in search of tools and services that help to simplify the marketing process. These tools fall into various categories and offer a wide range of individual and collective services. In this article, these tools are placed in different categories to help identify their features and services. This article covers some of the best free tools for marketing agencies. Some of these tools include VectorFair, a major tool for designers that provides the best design templates and resources.

Graphic Design

Graphics design is an essential part of digital marketing. Getting the right free tool will help improve your designs and productivity. Many tools serve as a deposit for graphic resources, while some serve as a tool for graphic designs.

VectorFair

Top Free Tools For Marketing Agencies and Website Owners
VectorFair

VectorFair serves as a free online graphic resource website, providing a host of free vectors, icons, infographics, mockups, and much more. With over ten years of constantly producing creative and amazing designs, VectorFair is a great place to get the best design templates and resources.

Canva

Top Free Tools For Marketing Agencies and Website Owners
Canva

This tool is used by many graphic designers around the world. Canva helps you create amazing designs with so much ease, thanks to its drag and drop feature. It conveniently allows you to create sleek and creative designs.

Unsplash

Top Free Tools For Marketing Agencies and Website Owners
Unsplash

For a host of stock photographs, Unsplash is one place that you can find some of the best free pictures and images. Unsplash saves you from having to worry about image copyright while offering you quality images and photographs.

Analytics

Data analytics is also an important part of digital marketing. To this day, many marketing agencies seek tools that not only offer the best data analysis but also come at a cost-free price.

Google Analytics

Top Free Tools For Marketing Agencies and Website Owners
Google Analytics

Google Analytics remains one of the most widely used software for digital analytics for marketing agencies. With it, marketing agencies can analyze details about customers or online visitors to a website.

Hotjar

Top Free Tools For Marketing Agencies and Website Owners
HotJar

Hotjar helps marketing agencies to properly obtain behavioral analytics and feedback. This information is vital for understanding how customers relate to a product or service.

Social Media

You can’t talk about digital marketing without talking about social media. Social media remains a major tool to promote business and services online. Some tools do a great job helping to run social media promotions.

Buffer

Top Free Tools For Marketing Agencies and Website Owners
Buffer

Buffer offers a lot of features to help improve your social media presence. With Buffer, you can grow your audience, improve engagements and analyze your campaigns.

Later.com

Top Free Tools For Marketing Agencies and Website Owners
Later.com

Later.com is a social media scheduling app that allows businesses to schedule posts, campaigns, and others. The tool also provides insights on your online campaigns, helping you to gain more audience.

Project Management

Project management in relation to marketing agencies involves setting out goals to be achieved within a specific time. Achieving set goals within a specified time can be difficult as it also puts pressure on the team. Fortunately, there are free tools that make this job less frustrating.

Monday.com

Top Free Tools For Marketing Agencies and Website Owners
Monday.com

When it comes to versatility, Monday.com stands out as one of the best project management tools out there. Despite helping to manage regular projects, it can be used as a CRM to manage campaigns and promotions.

Clickup

Top Free Tools For Marketing Agencies and Website Owners
ClickUp

Here is another top-notch free tool for project management. It utilizes cloud-based technology to improve communication, task assignments, peer collaborations and so much more.

Email Marketing

Email marketing involves sending targeted emails to potential clients and consumers. With email marketing, you can build healthy relationships with customers and clients. It is ranked as one of the most effective methods of digital marketing.

Mailchimp

Top Free Tools For Marketing Agencies and Website Owners
Mailchimp

Mailchimp is a free email marketing tool currently used by small businesses to send out strategic emails to customers. It helps businesses and agencies to reach the right clients and also helps to create better content to improve your marketing.

Hubspot

Top Free Tools For Marketing Agencies and Website Owners
HubSpot

When it comes to email marketing and other inbound marketing services, Hubspot appears to be effective and popular. It offers a list of services including sales, customer service, and also offers CRM tools to improve customer retention.

SEO

SEO which stands for search engine optimization refers to the process of enhancing and improving the traffic of a website. SEO tools are tools or services that help a website to gain traffic and also rank highly on search engines.

UberSuggest

Top Free Tools For Marketing Agencies and Website Owners
UberSuggest

Ubersuggest is an essential SEO tool that helps users to instantly generate new keywords to improve online traffic. It is also a great tool to gain insight into your website’s keyword and google ranking.

Surveys

Surveys are online questionnaires sent out to targeted clients to fill and respond to. Online surveys are a great way for businesses and marketing agencies to get information and suggestions from clients and customers. Many online survey tools help to make the survey process a lot easier.

Typeform

Top Free Tools For Marketing Agencies and Website Owners
TypeForm

Typeform is a great tool for building interactive and well-structured forms for your surveys. This tool offers a convenient way for storing and analyzing data obtained from the surveys. It is free and easy to use as it requires no form of coding.

SurveyMonkey

Top Free Tools For Marketing Agencies and Website Owners
SurveyMonkey

Surveymonkey is a free online survey tool that allows businesses to send out custom and well-structured surveys to customers. Its wide range of templates and designs saves you the stress of having to build a survey right from scratch. It also provides a convenient method for collecting survey data.

Automation

Marketing automation tools are designed to automatically manage marketing processes and carry out tasks on multiple channels. As the name suggests, these tools offer automated services and do not require you to have any knowledge of programming.

Zapier

Top Free Tools For Marketing Agencies and Website Owners
Zapier

Zapier is a very effective online automation tool that helps you to connect your apps and software. By connecting your apps, it can help you to perform automated and repetitive activities without your intervention. Say goodbye to repetitive processes or tasks which can be exhausting.

Conclusion

The recent rise in technology has greatly improved the process of digital marketing, making it more convenient for marketing agencies. With a host of free online tools and resources, there is a lot less work left for marketing agencies to carry out. From graphic design to automation, tools like VectorFair are now widely used by large and small scale agencies around the world. Add these tools to your arsenal and watch your marketing strategy improve for the better.

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

2 Comments

2 Comments

  1. Pingback: How Much Does It Cost To Start a Self-Hosted WordPress Blog

  2. Pingback: The Four Types of Payment Gateway to Choose for Your Online Business

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SEO & Marketing

3 Top Tips for Picking Your Perfect Business Domain Name

Published

on

Business Domain

One of the most common brain-teasers for new business owners is finding the right domain name.  Apart from choosing between the many suffixes available (.com, .co.uk, .biz etc.) there is also the concern about competition.

What if your URL is too similar to your competitors?  What if it’s too boring, or gets lost among the other search results on Google?

SEO is a part of what we need to consider, and so is recognition from your customers. So ideally, you are aiming to choose a URL that says what you do, where you do it and who you are.  No small feat.

Let’s look at the top 3 considerations, and some tips to help you make a better choice for your business.

1. The SEO Tip

Let’s start by considering how your URL affects your SEO, in other words, your Search Engine Optimization.

Having a URL that says what your business does in a literal way, can help Google to identify you as an appropriate result for a search query.

For example, if a consumer is searching for gardening tools, and your URL is something obviously about gardening tools, then you gain a few SEO points.

An example of an SEO-focused URL for gardening tools could be;

“KeithsGardeningTools.co.uk”

It says what you sell, which helps Google. It also has your branding (Keith), and the suffix (.co.uk) says where you are and where you ship to.  So this is an ideal URL.

Many business owners are tempted to get a little more creative with their URL, particularly if they have creative branding.  For example, if the business name was ‘Keith’s Garden Shed’, then that’s a lovely name from a branding perspective. It has more personality, and doesn’t stray far from the business purpose.

But if your URL was KeithsGardenShed.co.uk then just bear in mind that you might lose a couple of SEO points for having a slightly less obvious URL. You can of course make up those SEO points in other ways; such as adding plenty of relevant keywords to each page of your website, writing clear product descriptions on your online store, and even adding keyword-rich blog content to your site.

So this is not an unbendable rule, but a good tip to keep in mind when choosing a URL.

2. The Recognition Tip

Our next tip is more about what to consider when consumers are searching for you, rather than the Google search bots.

When people are looking at a list of website names and URLs in search results, you want them to instantly recognize your website as having what they will need.

This is another good reason for having a very literal URL that says exactly what you sell.  It’s also a good reason to use full words rather than just abbreviations.

Awarding bodies often do this with their website addresses. For example, the Institute of Chartered Accountants’ URL is simply ICAEW.com.

While this may work for them, we don’t want to follow suit.  We want to stand out to our potential customers. So make sure that at least part of your URL contains a full word or two about what you offer.

This is also a good time to mention using your own name as a URL. If you are a one-person band, perhaps a coach or consultant, or maybe an artist, then your own name can be the most appropriate URL.  You could also add a word about your offerings to make sure it is obvious, and to help your SEO.

For example:

LauraStanleyLifeCoach.co.uk

KatieBrettArtist.com

DavidMossConsulting.biz

3. The Aesthetic Tip

Finally, you want to think about how your URL will look on your branding. This is something that will be visible everywhere, from your business cards to all your online assets. 

When you look at your URL, how does it make you feel?  Are you filled with pride? Does it represent the business?

The final step, before you cement the deal by paying for the URL, is to check how it looks to you.  Try adding it to your business card template.  If you need a new template then try BusinessCards.co for free.

Take a look at your URL on your email signature, plus any social media graphic templates you use (Canva is a good tool for this) and make sure you are happy.

So much of our confidence as business owners is tied up in how we feel about how our business looks to the world. And the more confident you are, the harder you will push your marketing and PR efforts. Make sure your URL looks and feels good to you, before you sign up to it for a year or more.

In Summary

While it’s true there is a lot to consider while choosing a new URL, these 3 tips are plenty to get you thinking along the right track.  At the end of the day, if you find something that feels right to you, don’t overthink it.  You have to settle on something, and then just forge ahead with your marketing and SEO.

The URL is an important component, but there is so much more to the success of your business. So make an informed decision, and then move on to improving your SEO, boosting your marketing, and making those all-important sales.

Wishing you luck with your new business.

Continue Reading

SEO & Marketing

5 Entrepreneur-Approved Free Marketing Tools

Published

on

Free Marketing Tools

Successful entrepreneurs take it upon themselves to master all aspects of business management. This includes marketing, which is a key component of establishing a brand that will last. You need to make social media posts, send e-mails, and so on to grow your small business.

Consequently, most entrepreneurs assume that successful marketing will also require a substantial amount of time and money. However, this isn’t the case.

Don’t be mistaken – you will need to invest effort into your digital marketing strategy. But there are plenty of ways to lessen your workload. Keep reading to discover five free tools that can make your job easier.

Evernote

Evernote
Evernote

A comprehensive marketing strategy is involved, to say the least. You need to decide what type of content you will produce and the most appropriate posting schedule. But this is just the tip of the iceberg.

You have to carve out time to create content, find images, search hashtags, analyze data, and so forth. Evernote lets you create a plan to tackle these tasks.

Their free note-taking tool is more complex then it might look at first glance. There are several ways to use it. You can type notes in one section, then switch to a freehand tool for brainstorming.

Buffer

Buffer
Buffer

After you’ve planned out how to approach marketing, you still need to implement your ideas. You can count on Buffer to simplify the posting process.

Their social media management tools make handling platforms like Facebook, Twitter, and Instagram a breeze. Account holders are able to upload and optimize content before it’s released.

After your content is finalized, you can put your posting schedule to good use. Their automation tool is the perfect way to synchronize post releases across all various accounts. It’s especially helpful during announcements like product releases where timing is crucial.

Moosend

Moosend
Moosend

Email marketing is a particularly powerful tool for small businesses when leveraged correctly. In terms of customer outreach, most people already have an email account.

Put this free, accessible form of communication to work with Moosend. This is an email automation service with a handful of great features.

For example, you can use their drag on drop email creator to create ideal layouts for welcome messages, promotions, and more. It will also personalize each email for your customers, which helps drive engagement. 

Moosend even tests the effectiveness of your emails to improve your marketing strategy over time.

LogoCreator

Logomaker.io
Logomaker.io

You work diligently to bring your business to life. From products and services to marketing and outreach, you invest a great amount of energy into your venture. Help other people find and appreciate your hard work through seamless branding.

One way to create a recognizable brand is by developing a strong logo. LogoCreator is a simple, useful tool that lets you design one for free.

This design service includes an endless library of template logos that you can adapt to your needs. Alternately, you can begin from scratch and choose images, text, and layouts that best suit your business.

Canva

Canva
Canva

There’s a component to strong digital marketing that cannot be understated. This is the power of an image. It extends far beyond the saying “every picture is worth a thousand words.”

In fact, it’s more like every picture can generate a thousand interactions. Visuals drive customer engagement unlike any other aspect of marketing. This is why you should use Canva.

This online tool is the go-to option for editing and cropping images and creating infographics. Make sure every piece is polished before it’s published.

You have a long to-do list as an entrepreneur. But your time and budget are limited, especially at the start. Save yourself from marketing headaches and check out all these tools today.

Continue Reading

Newsletter

Trending