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How to Convert Website Traffic into Qualified Leads using Fastbase and Google Analytics

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FastBase

We live in a world that has become extremely integrated and dynamic; this can be attributed to major technological milestones that have been achieved over the past several years. Most activities have shifted to various online platforms, something that has given rise to big data. Today, there are tons of useful information available. However, for you to fully harness the potency of every piece of information, you have to know how you can convert the data you’ve acquired into meaningful information. 

Understanding the metrics and performance of your website can be very overwhelming. Nevertheless, companies such as Fastbase can help you understand the traffic of your website, besides assisting you in converting your site visits into qualified leads. Fastbase is a data analytics firm that has a variety of tools that helps businesses and website owners effectively implement their sales strategies and B2B marketing. 

The company gathers and records thorough information about website visits, making it easy for their clients to understand the behaviors of entities that interact with their site. Some of the information collected includes the name of the company, LinkedIn profiles, email addresses, and where the entities are located. 

How to Use Google Analytics and Fastbase

Google Analytics

Studies have shown that there are approximately 5.5 billion Google searches every day. This goes to show the market share that Google commands. The company launched Google Analytics to help website owners and businesses to conduct behavior, audience, acquisition, and conversation analysis. Although the information that is acquired from Google Analytics helps users by showing them how their webpages and site are performing, it doesn’t give specific details of who the entities are. In other words, the information is useful enough to help users enhance the performance of their site but is still limited since no significant leads can be acquired. Roughly 90 percent of B2B visitors normally without leaving a trace; consequently, this becomes difficult for companies to make any progress in their marketing campaign. 

Fastbase

Fastbase has created several products to help companies reach their target customers. Some of these products include WebLeads, MailAds, and Google Ads Click Identifier among others. 

1. WebLeads

Fastbase WebLeads works by utilizing the information that has been gathered by Google Analytics. Users have to link their website with a unique Fastbase code similar to the way the Google Analytic code operates. Through cross-referencing service providers with the big data stored around the world, Fastbase can match and track how companies interact with your site. Thus, it gives you more specific information. 

2. MailAds

MailAds is another essential product offered by Fastbase that can help you get substantial qualified leads. After the target audience has been identified, the system takes over the process of lead generation. MailAds lead generation has proven to be effective for many businesses since it runs a B2B email campaign, and gives a report of campaigns that have received client interactions such as clicks and opened mails.

3. Google Ads Click Identifier

Another powerful tool offered by Fastbase is the Google Ads Click Identifier that majorly focuses on ad interactions. It will give you the specific keywords that businesses used to find you. Additionally, it will also display other elaborate information including the company’s name, their website, phone numbers, and email addresses. This feature helps you to gauge the performance of your ads and the businesses that have interacted with them.

Final Thoughts

Google Analytics and Fastbase
Google Analytics and Fastbase

As the world continues to become more digital, both people and businesses have to learn new ways of capturing vital metrics that can help them reach their target customers effectively. Fastbase and Google Analytics are incredible tools that can help you get qualified leads.

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

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SEO & Marketing

5 Entrepreneur-Approved Free Marketing Tools

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Free Marketing Tools

Successful entrepreneurs take it upon themselves to master all aspects of business management. This includes marketing, which is a key component of establishing a brand that will last. You need to make social media posts, send e-mails, and so on to grow your small business.

Consequently, most entrepreneurs assume that successful marketing will also require a substantial amount of time and money. However, this isn’t the case.

Don’t be mistaken – you will need to invest effort into your digital marketing strategy. But there are plenty of ways to lessen your workload. Keep reading to discover five free tools that can make your job easier.

Evernote

Evernote
Evernote

A comprehensive marketing strategy is involved, to say the least. You need to decide what type of content you will produce and the most appropriate posting schedule. But this is just the tip of the iceberg.

You have to carve out time to create content, find images, search hashtags, analyze data, and so forth. Evernote lets you create a plan to tackle these tasks.

Their free note-taking tool is more complex then it might look at first glance. There are several ways to use it. You can type notes in one section, then switch to a freehand tool for brainstorming.

Buffer

Buffer
Buffer

After you’ve planned out how to approach marketing, you still need to implement your ideas. You can count on Buffer to simplify the posting process.

Their social media management tools make handling platforms like Facebook, Twitter, and Instagram a breeze. Account holders are able to upload and optimize content before it’s released.

After your content is finalized, you can put your posting schedule to good use. Their automation tool is the perfect way to synchronize post releases across all various accounts. It’s especially helpful during announcements like product releases where timing is crucial.

Moosend

Moosend
Moosend

Email marketing is a particularly powerful tool for small businesses when leveraged correctly. In terms of customer outreach, most people already have an email account.

Put this free, accessible form of communication to work with Moosend. This is an email automation service with a handful of great features.

For example, you can use their drag on drop email creator to create ideal layouts for welcome messages, promotions, and more. It will also personalize each email for your customers, which helps drive engagement. 

Moosend even tests the effectiveness of your emails to improve your marketing strategy over time.

LogoCreator

Logomaker.io
Logomaker.io

You work diligently to bring your business to life. From products and services to marketing and outreach, you invest a great amount of energy into your venture. Help other people find and appreciate your hard work through seamless branding.

One way to create a recognizable brand is by developing a strong logo. LogoCreator is a simple, useful tool that lets you design one for free.

This design service includes an endless library of template logos that you can adapt to your needs. Alternately, you can begin from scratch and choose images, text, and layouts that best suit your business.

Canva

Canva
Canva

There’s a component to strong digital marketing that cannot be understated. This is the power of an image. It extends far beyond the saying “every picture is worth a thousand words.”

In fact, it’s more like every picture can generate a thousand interactions. Visuals drive customer engagement unlike any other aspect of marketing. This is why you should use Canva.

This online tool is the go-to option for editing and cropping images and creating infographics. Make sure every piece is polished before it’s published.

You have a long to-do list as an entrepreneur. But your time and budget are limited, especially at the start. Save yourself from marketing headaches and check out all these tools today.

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SEO & Marketing

What is Content Syndication?

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Content Syndication

With the changing era, the content has also evolved with numerous formats. Today, the scope of quality content is dynamic and surging with different formats of content like e-books, videos, podcasts, webinars, infographics rather than the limit of content in the past to articles and blogs.  

One of the most important techniques to utilize the content in order to have business growth is content syndication. Content syndication services help to achieve business goals in a better way.

Meaning:  As the internet is an ocean and millions of companies practice different strategies to get profits and expand their reach they use content syndication as a marketing strategy to attract a larger audience. It is achieved by publishing proprietary online content like articles, blog posts, videos, etc. on third-party platforms.  

This can be easily achieved but ‘relevance’ plays a key role in making it a success.  If you choose similar platforms that relate to the content then it is easier to attract customers.

The content can be entirely copied and presented on the other platforms,  small portions of the content can be advertised or excerpts from the original content can be posted that forms a link to the content.  Content syndication is helpful to both the parties the original content provider and the third parties as well.

When is it Important to Republish the Content?

For any business whether small or big constant marketing is important. Especially, for the small firms when it is crucial to increase the sales syndication helps to build a business by improving sales and audience. There is no time that a business should feel it has reached its goal. By syndicating the businesses create millions of opportunities to drive traffic to the websites.

If the syndication is with high authority websites then the original version can be easily outranked thus after the search engines have indexed the original content and based on the ranking the businesses must choose to syndicate with other platforms.

Benefits of Content Syndication

Attract more customers: By syndicating you are basically teaming up with other platforms so you can reach out to the audiences of other platforms.

Enhance image: If you are syndicating with top sites like LinkedIn and Facebook then your popularity increases. It is useful to enhance brand image and confirm content authority.

Higher backlinks: The more sites you syndicate with the higher backlinks you get. Backlinks are vital to vouch for the content; it means that other platforms that link to your content find your content purposeful.

Lead generation: By syndication you can easily overcome the major barrier of lead generation. It is important because it allows the businesses to narrow down the prospects with different factors and market the product or service to the target audience.

Methods of Content Syndication

Not many digital marketers are seeking content syndication which makes it easier to utilize the technique. There are some cost-effective steps to boost the business.

  • Look for publishers with huge networks.
  • Businesses that don’t compete with you also are great to promote content.

Can’t miss social media platforms, these are excellent to target the prospects.

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