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How to Convert Website Traffic into Qualified Leads using Fastbase and Google Analytics

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FastBase

We live in a world that has become extremely integrated and dynamic; this can be attributed to major technological milestones that have been achieved over the past several years. Most activities have shifted to various online platforms, something that has given rise to big data. Today, there are tons of useful information available. However, for you to fully harness the potency of every piece of information, you have to know how you can convert the data you’ve acquired into meaningful information. 

Understanding the metrics and performance of your website can be very overwhelming. Nevertheless, companies such as Fastbase can help you understand the traffic of your website, besides assisting you in converting your site visits into qualified leads. Fastbase is a data analytics firm that has a variety of tools that helps businesses and website owners effectively implement their sales strategies and B2B marketing. 

The company gathers and records thorough information about website visits, making it easy for their clients to understand the behaviors of entities that interact with their site. Some of the information collected includes the name of the company, LinkedIn profiles, email addresses, and where the entities are located. 

How to Use Google Analytics and Fastbase

Google Analytics

Studies have shown that there are approximately 5.5 billion Google searches every day. This goes to show the market share that Google commands. The company launched Google Analytics to help website owners and businesses to conduct behavior, audience, acquisition, and conversation analysis. Although the information that is acquired from Google Analytics helps users by showing them how their webpages and site are performing, it doesn’t give specific details of who the entities are. In other words, the information is useful enough to help users enhance the performance of their site but is still limited since no significant leads can be acquired. Roughly 90 percent of B2B visitors normally without leaving a trace; consequently, this becomes difficult for companies to make any progress in their marketing campaign. 

Fastbase

Fastbase has created several products to help companies reach their target customers. Some of these products include WebLeads, MailAds, and Google Ads Click Identifier among others. 

1. WebLeads

Fastbase WebLeads works by utilizing the information that has been gathered by Google Analytics. Users have to link their website with a unique Fastbase code similar to the way the Google Analytic code operates. Through cross-referencing service providers with the big data stored around the world, Fastbase can match and track how companies interact with your site. Thus, it gives you more specific information. 

2. MailAds

MailAds is another essential product offered by Fastbase that can help you get substantial qualified leads. After the target audience has been identified, the system takes over the process of lead generation. MailAds lead generation has proven to be effective for many businesses since it runs a B2B email campaign, and gives a report of campaigns that have received client interactions such as clicks and opened mails.

3. Google Ads Click Identifier

Another powerful tool offered by Fastbase is the Google Ads Click Identifier that majorly focuses on ad interactions. It will give you the specific keywords that businesses used to find you. Additionally, it will also display other elaborate information including the company’s name, their website, phone numbers, and email addresses. This feature helps you to gauge the performance of your ads and the businesses that have interacted with them.

Final Thoughts

Google Analytics and Fastbase
Google Analytics and Fastbase

As the world continues to become more digital, both people and businesses have to learn new ways of capturing vital metrics that can help them reach their target customers effectively. Fastbase and Google Analytics are incredible tools that can help you get qualified leads.

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

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SEO & Marketing

How to Make Your Site Secure With an SSL certificate

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SSL Certificates

What is an SSL certificate? Why is it necessary to secure the website using SSL? What steps should be followed when starting an online business or website?

Are you finding the answers to all these questions? If yes, then you are at the right place. Today, in this article we will cover all the site security tips and tricks along with SSL.

So, let’s start the ultimate guide to the SSL certificate.

What to Know When Starting a Website?

When starting an online business, blog, or any other website, three things should be considered.

  1. Domain
  2. Web Hosting Plan
  3. SSL certificate

The Domain is the unique name of the website that will help the audience, clients, and visitors to reach your platform easily. Whereas, the second step is to choose an appropriate Web hosting for the website because a good website working depends upon a good hosting company. Finally, an SSL certificate plays a significant role in the protection of the website.

How SSL Certificate is Related to Domain and Hosting?

Domain and SSL
Domain and SSL

SSL certificate is free and keeps the domain and hosting protected. So no third party can access the information, hack the details, and use the data from the site.

It is related to the Domain as the SSL approved sites show HTTPS before the domain in the URL. Whereas many hosting companies offer free SSL certificates for the website.

So, if you are interested in buying a domain, hosting, and SSL certificate in a single package, then any hosting company can give you this wonderful 3 in 1 package.

Why is an SSL Certificate Important?

So, now you might ask where an SSL certificate is necessary and why you should consider it as an important factor. Here we are sharing some critical points.

1. Information Security Purpose

You might have experienced typing email addresses, contact information, credit card numbers, and other personal data on different websites. Many of us perform transactions and place orders online. But is your information secure?

As the robbers want to steal the money when it is being transferred from one bank to another. Similarly, hackers also try to steal the information from the website when it is being transferred from one server to another. Hence, the SSL certificate is the protection against such activities.

SSL certificates prevent the data from floating and reaching the inter-webs where hackers might read the information.

2. Google Ranking

When developing a website, it is very important to rank it on Google Search Engine Result Page. If you fail to do so then it will result in losing a huge audience and traffic. Ultimately, you will face a business loss.

Now you might ask HOW Google Ranking is related to SSL Certificate?

Google observes all the websites and its algorithm dislikes to rank the websites that are not secure. It only ranks the sites that are SSL approved or have HTTPS rather than HTTP sites.

3. Customer Confidence

When any visitor reaches the website, SSL certificate approved sites show a closed lock in the URL bar. Whereas unprotected sites show  as unsecure. This alarming notice creates a threat for the visitor and he might immediately leave the site. Therefore, to attain the customers’ confidence, it is important to protect your website using an SSL certificate.

Is Your Site Secured with SSL? Let’s Find Out

After understanding the importance and necessity of an SSL certificate, you might be interested in finding out whether your site is secure or not. So here are some easy tips to find out.

1. Look at the URL bar

URL Bar
URL Bar

The easiest way to find the SSL approval is to look into the address bar where your website link is written. A padlock icon is a sign of security. Moreover, HTTPS showed before the address also describes that the website is secure. By clicking on the padlock icon, all the details about the SSL certificate will be shown. So, in this way you can track the security of your website.

2. Track via Website

Different websites are available on the internet where you can place the URL or address of your site and it will show all about the expiry of the SSL certificate, current status, etc.

How to install an SSL Certificate?

In case, if your website is not secure, then it is highly recommended to install an SSL certificate to avoid any future problems. Here are some easy and basic steps to install the SSL certificate.

  1. The first step is to buy a dedicated IP address for your website, so if you have it then an SSL certificate will be available. Otherwise, you can host with a dedicated IP address.
  2. Buy the SSL certificate.
  3. Activate the certificate on the backend.
  4. Install the certificate and update the website with HTTPS.

Free SSL certificate

Many hosting companies offer free SSL certificates along with the hosting program. If you have already bought the hosting, then check the package plan and ask the company about a free SSL certificate.

Besides this, if you are planning to buy hosting then it is recommended to choose the hosting plan that offers a free SSL certificate for the website. You can easily enable a free SSL certificate from cPanel.

Conclusion

SSL certificate is important for the website as it keeps the website secure from hackers. It is important to install SSL as it will protect the information on the website. Moreover, it is helpful in Google ranking and builds the customers’ trust.

ServerSea Hosting
ServerSea Hosting

Therefore, check your website now. If the padlock is not present and HTTP is shown, then the SSL certificate needs to be installed. Some hosting companies such as ServerSea offer a free domain registration, hosting, and SSL certificates in a combined package. You can also get a free SSL certificate from the company when buying a hosting plan.

In the nutshell, an SSL certificate is a security guard of your website. Make sure to install it for improved security of the website. ServerSea Hosting offers one of the finest hosting plans inclusive of an SSL certificate.

Also Read: How to Convert Website Traffic into Qualified Leads using Fastbase and Google Analytics

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SEO & Marketing

How to Find Your Next Keyword – Keyword Research

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Keyword Research

What is a Keyword? A Keyword, according to Webster’s Fourth New Collegiate Dictionary, is a word or phrase used as a label for a set of words. A more exact definition is “a single word or phrase used as a label for an article”.

In data retrieval, an index term, topic term, header, or subject word, in an electronic data recovery system, is a single term that captures the exact nature of an article. Subject terms from a controlled vocabulary for application in electronic databases.

One example is when Google wants to render its search results in something that resembles a “web log”. Search engines use keywords as parameters for ranking sites on their lists. Google’s motto is” Knowledge is Power”.

It is therefore not surprising that search engines regard phrases as keywords and use them as votes for ranking websites. An example of a search term used by Google is “How to Make Money in Stock Market – Advanced Ways to Make Money in Stock Market”, which shows that the phrase is a keyword.

Keywords can also be meta tags, if your website contains any HTML. Meta keywords are also part of search engine optimization (SEO). The process of keyword research is an integral part of SEO, but sometimes overlooked.

Keywords often serve as gateways to generate traffic, especially to small, niche-specific websites. But there is more to keyword research than generating traffic. Long Tail keywords are also an important aspect of SEO. They refer to keywords that have only two or three words that are frequently used in searching.

A lot of SEO efforts are focused on keyword stuffing, where the website uses as many keywords as possible. It may sound natural, but this approach often works against the site. It is considered bad SEO when websites tend to overdo keyword stuffing. In fact, some search engines have started to adopt stricter rules on how many keywords you can have on your web pages. Website owners should instead strive for a high content density for their keywords.

So, what’s so bad about keyword stuffing? First of all, it tends to make your site look crowded and less professional. It also makes it difficult for search engines to understand the main theme of your website. This can cost you in terms of ranking, not to mention traffic.

Keywords
Keywords

Some of the more successful websites in the world make full use of keywords in writing and structuring their web pages and even include some headings in the copywriting to help in building up an effective copywriting for the keyword.

Long Tail Keywords are terms that have fewer words that are commonly used in searches but have one or two specific things in common with your main keyword. For example, you could use “chocolate cake” as one word, but also use phrases like “cheese cake” and “chocolate dipped bananas” for examples. It all depends on how well these phrases match your main keyword phrase.

One thing to note is that these longer tail keywords take a longer amount of time to generate search engine results and are harder to rank for. However, if they have great SEO value then they will have higher search engine rankings and be more likely to attract visitors.

One last tip: If you want to know how to find your keyphrase, then there is a trick that I personally use that does wonders for my clients. They call it a blog post trick. Basically, what you do is write a blog post about your keyphrase (this works better if you write more than one blog post about your keyphrase). Then you submit the blog post to a popular article directory. The next thing you do is go back into your keyword research to find all the articles that were written around your keyphrase.

Also Read: What is SEO? How does it impact your Website Ranking?

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