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3 Top Tips for Picking Your Perfect Business Domain Name

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Business Domain

One of the most common brain-teasers for new business owners is finding the right domain name.  Apart from choosing between the many suffixes available (.com, .co.uk, .biz etc.) there is also the concern about competition.

What if your URL is too similar to your competitors?  What if it’s too boring, or gets lost among the other search results on Google?

SEO is a part of what we need to consider, and so is recognition from your customers. So ideally, you are aiming to choose a URL that says what you do, where you do it and who you are.  No small feat.

Let’s look at the top 3 considerations, and some tips to help you make a better choice for your business.

1. The SEO Tip

Let’s start by considering how your URL affects your SEO, in other words, your Search Engine Optimization.

Having a URL that says what your business does in a literal way, can help Google to identify you as an appropriate result for a search query.

For example, if a consumer is searching for gardening tools, and your URL is something obviously about gardening tools, then you gain a few SEO points.

An example of an SEO-focused URL for gardening tools could be;

“KeithsGardeningTools.co.uk”

It says what you sell, which helps Google. It also has your branding (Keith), and the suffix (.co.uk) says where you are and where you ship to.  So this is an ideal URL.

Many business owners are tempted to get a little more creative with their URL, particularly if they have creative branding.  For example, if the business name was ‘Keith’s Garden Shed’, then that’s a lovely name from a branding perspective. It has more personality, and doesn’t stray far from the business purpose.

But if your URL was KeithsGardenShed.co.uk then just bear in mind that you might lose a couple of SEO points for having a slightly less obvious URL. You can of course make up those SEO points in other ways; such as adding plenty of relevant keywords to each page of your website, writing clear product descriptions on your online store, and even adding keyword-rich blog content to your site.

So this is not an unbendable rule, but a good tip to keep in mind when choosing a URL.

2. The Recognition Tip

Our next tip is more about what to consider when consumers are searching for you, rather than the Google search bots.

When people are looking at a list of website names and URLs in search results, you want them to instantly recognize your website as having what they will need.

This is another good reason for having a very literal URL that says exactly what you sell.  It’s also a good reason to use full words rather than just abbreviations.

Awarding bodies often do this with their website addresses. For example, the Institute of Chartered Accountants’ URL is simply ICAEW.com.

While this may work for them, we don’t want to follow suit.  We want to stand out to our potential customers. So make sure that at least part of your URL contains a full word or two about what you offer.

This is also a good time to mention using your own name as a URL. If you are a one-person band, perhaps a coach or consultant, or maybe an artist, then your own name can be the most appropriate URL.  You could also add a word about your offerings to make sure it is obvious, and to help your SEO.

For example:

LauraStanleyLifeCoach.co.uk

KatieBrettArtist.com

DavidMossConsulting.biz

3. The Aesthetic Tip

Finally, you want to think about how your URL will look on your branding. This is something that will be visible everywhere, from your business cards to all your online assets. 

When you look at your URL, how does it make you feel?  Are you filled with pride? Does it represent the business?

The final step, before you cement the deal by paying for the URL, is to check how it looks to you.  Try adding it to your business card template.  If you need a new template then try BusinessCards.co for free.

Take a look at your URL on your email signature, plus any social media graphic templates you use (Canva is a good tool for this) and make sure you are happy.

So much of our confidence as business owners is tied up in how we feel about how our business looks to the world. And the more confident you are, the harder you will push your marketing and PR efforts. Make sure your URL looks and feels good to you, before you sign up to it for a year or more.

In Summary

While it’s true there is a lot to consider while choosing a new URL, these 3 tips are plenty to get you thinking along the right track.  At the end of the day, if you find something that feels right to you, don’t overthink it.  You have to settle on something, and then just forge ahead with your marketing and SEO.

The URL is an important component, but there is so much more to the success of your business. So make an informed decision, and then move on to improving your SEO, boosting your marketing, and making those all-important sales.

Wishing you luck with your new business.

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

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SEO & Marketing

6 Free Marketing Tools That Can Make Your Business More Successful

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Marketing Tools

Did you realise that the United States alone has almost 30 million small businesses?

With such a high number, small business owners want a competitive advantage. If you’re starting a company, you’re probably looking for ways to get a leg up on the competition. You’ll need a solid marketing strategy and access to the greatest digital marketing tools to do so.

1) For Audience Research: Typeform

6 Free Marketing Tools That Can Make Your Business More Successful
Typeform

When it comes to marketing, you need to know your audience. As a marketer, it is good to coordinate with sales and client service to hear what type of questions, objections, and concerns come up in interactions with prospects and customers. However, finding insights by asking your audience directly can be even more fruitful.

With Typeform, you can make surveying people simple and easy for all parties involved. It can be used to create contact forms and quizzes, and easily integrates with many of the tools you may already use.

2) For Social-Media Management: Buffer

6 Free Marketing Tools That Can Make Your Business More Successful
Buffer

Buffer was founded with the simple premise of scheduling social media posts. It has since evolved into one of the most popular, comprehensive tools for social media managers. You can create and schedule posts for all your social media platforms, see their engagement stats, and receive analysis and recommendations on how to improve.

3) For Better Writing: Grammarly

6 Free Marketing Tools That Can Make Your Business More Successful
Grammarly

A poorly written piece that you failed to review can be incredibly off-putting to your target audience. Having spelling errors and grammar issues can separate you from your audience and make it harder for you to earn their trust and support.

Using Grammarly is a simple, free, and fast way to keep your writing in check. You can use it to proofread copy you’ve written online, such as emails or posts on Twitter, or to edit documents in Microsoft Office programs.

4) For Content Strategy: Content Strategy Checklist

In a constantly changing marketing landscape, by developing a documented strategy you can stay on top of content trends while maintaining accountability toward your goals. According to statistics, 62% of successful B2B marketers and 59% of their peers on the B2C side have documented their content strategy.

This interactive strategy checklist can be used by marketers to define actionable goals, tactics, and measures to hold their teams accountable for their content. It will help outline methods for measuring results, and aids in keeping the team on track.

5) For Headline Optimization: CoSchedule Headline Analyzer

6 Free Marketing Tools That Can Make Your Business More Successful
CoSchedule Headline Analyzer

The headline is what draws readers into your content through social media, search engine results, ads, email newsletters, etc. If your headline isn’t appealing then you may as well not even write content! CoSchedule is a great tool to make headlines compelling.

With this tool, you simply type in a possible headline, and it analyzes it and gives you a score and shows you how it will appear in search engine results. It analyses length, tone, and SEO readiness, and you can use it unlimited times, so you can find the perfect headline.

6) GetEmail.io

6 Free Marketing Tools That Can Make Your Business More Successful
GetEmail

GetEmail.io is the best email lookup tool, making it easy to collect the email addresses of anyone by looking up their first name, last name, and domain name. GetEmail.io uses Big Data & Machine Learning Algorithms to find the email addresses of any professional within seconds.

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SEO & Marketing

Project Management with PRINCE2 in London

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PRINCE2

As the word project suggests a project is a temporary endeavor that is undertaken to meet particular objectives. The aim of a project relates to the scope of the work within a standard time frame, which in turn involves meeting specific financial or budgetary goals, as well as producing a specific product or service.

Within a company, the various projects take different forms with the different stakeholders or investors spending different amounts of time, money and effort, thus project management techniques are required to ensure maximum revenues come out of every endeavour.

Start-up companies require great project management skills, and so do those already running businesses.  As the word project relates to something specific the main focus of project management is set on task because that is what is expected to work involved in the field andspective Voltage skiing bamboo potassium MN are effective for this.

Anyumaterhipreet same are a method of pulling together other people’s tools, and the use of computer software has become the norm for usage within the field.   The most common method used for this is a Day/Week set structure with a set time frame as each block of time is allocated to working with a certain project.  

Often this method is referred to as cubical approach, plus the use of a schedule table, for both planning and scheduling. As on a PRINCE2 Courses London certification.

The other main aspect of project management is the management of people.   A project begins with a project plan which can be very ground breaking, but if a project isn’t managed effectively then it could be disastrous.  

The management jobs within the project management sector are more confusing and varied than anticipated; therefore being able to navigate any situation requires a level of maturity within the individual which a project manager may have difficulty operating.  

It is anyone’s guess as to what sort of person would excel in this position, and possibly think “launch on the leading edge’?  Importance for this may well place anyone into the position of project manager; however as a subject matter expert in project management you will most likely work behind the scenes directing the business to the perceptions of your clients, forming a strong foundation in the process.

The basic method of project management as done by most managers is to plan the process of the whole project, produce a set strategy on presentation for the management of tasks during the whole project.  Presentation being the process of showing all phases involved with the project, tasks, as well as detail the overall goal of the project and of course, the plan of which particular tasks form a part of that particular phase.

The resident ability to communicate the right set of instructions to your directors and of their directors’ director(s) to come up with the plan and to communicate the flow thus confirming whether the project is on track and accomplish the standards that are to be followed.  

The success of a project will be judged against the quality of the work your team work on.  More the effort spent on the plan and the more work time you are all willing to invest, better and easier will be the whole plan.  Customer satisfaction is the overall reason behind having customers claim these projects internally or externally.

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