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Search Marketing 101 – On-Page SEO Factors



On-Page SEO

On-page SEO is about optimizing your websites pages so they look like they are highly optimized. Search engines look at the h1 tag, the h2 tag and the anchor text of links going to your site in order to know what it’s about and rank it accordingly. You can adjust these using your template, but there’s little point.

The Meta Title is the text that shows up in the blue bar on the page. In older search engines this was the biggest factor in ranking. Getting tips on how to maximize this tag’s appearance are endless.

In the early days of pre-Google web, meta keywords were important. Keywords could be one of many factors based on what the search was about. This lead to abuse, as webmasters would pack these words into webpages in numbers so they would achieve the highest rank possible. This led Google to the decision to not include these tags in their ranking algorithms.

Also Read: How to Find Profitable Keywords With Low Competition

Reasons to Use Keywords in the Meta Title

Nowadays, it’s enough to just put the keyword you’re going after in the title, and not worry about including other keywords. Google just recommends you enter your keyword, and that’s it. You don’t need any additional factors, just the keyword you want to rank for.

Also, in older search engines like Yahoo! this was an important factor. Going back a few years, meta keywords are one of the deciding factors for who gets ranked on the search engine.

The Number of Words in the Keyword

Google suggests that your keyword should have a minimum of 1000 characters. They suggest that it’ll be fine to go up to around 20% more. In older search engines this was where all the power comes from.

Keyword Density

This is the standard the industry has deemed for keyword density. Anywhere from 2% – 4% is acceptable. A density of 4% means that for every 100 words of text on your page, you could use your keyword 4 times.

Also Read: 8 Content Writing Tools to Make Killer Content -2020

Keyword Prominence

Search engines aren’t the only thing that searches for in these days. Google suggests that a given keyword should be used in prominent positions such as the title of the webpage and in the first sentence.

This is standard in modern SEO. Prominence is what is deemed the most important by the search engines, and this is where a good keyword analysis tool will come in handy. It will point out where the keywords are used, and give you the actual density of the keyword. As search engines have evolved, these analysis tools provide valuable insights into the keywords a page is being optimised for.

how to find low competition keywords
Keyword Research

Competition Volume

There are some cases where the competition for a given keyword will be fierce. For example, if your keyword is SEO & Search Engine Optimisation, then it will be secondly on the list of many search terms showing results for that phrase. This shows the areas in which you can improve to appear more relevant in the search engines.

Unfortunately, if there is too much competition this can either mean that it’s impossible to rank in the top 10 results, or that there will be too many results showing the search terms. To rank for an overly generic term like “SEO” would mean that it would be virtually impossible to appear in the first page of results – regardless of how many people were searching for it.

Instead of relying on search engine algorithms to rank pages for you, a specialist keyword analysis tool would be much more useful. These tools can work out where your competition is strongest, and where you can produce content which will give them a formidable challenge.

Also Read: What are SEO Backlinks? How to Get SEO Backlinks?

Off-page Optimization

Off-page SEO
Off-page SEO

Many SEO specialists forget to factor in how useful off-page optimization is, and this means they do not do much to boost their site in the rankings. This doesn’t mean they aren’t important, and a good consultant will remind you of the following.

Of course the quality of your content is the most important factor in ranking well, but even the most amateur optimizers will tell you that off-page optimisation is as important if not more important than on-page optimisation.

Also Read: What Is WordPress – The Good, the Bad and the Ugly

Finding out how many pages are linking to your competitors is an important part of off-page optimisation – and the amount of links on the pages of a competitor that are linking to them is as good an indication as any on how important their website is to the world.

You’ve got between LINKS and UNIQUE content to deliver on the promise of providing UNIQUE content. To the search engines, links are like votes. The more LINKS you have, the better you are.

The quality of a page is based on the page rank. This shows how important a page is to other web sites.

If you follow these basic tips for optimizing for search engines, you should be seeing an increase in your search engine ranking – With foregrounded links to your web presence.

Please Feel Free to Drop your Opinions below if you liked our article.Thanks!

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.



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SEO & Marketing

The Pros and Cons of Filing Bankruptcy




The Pros and Cons of Filing Bankruptcy

When we are faced with financial difficulties that seem to be insurmountable, most people will at one point consider the possibility of filing a bankruptcy, or even any other alternative to relieve themselves of their debt.

It is true that some benefits can be gained, both personally and financially, from filing bankruptcy. However, a person who has filed bankruptcy is necessarily making a decision to go out of their way to create a new, clean slate for themselves. This may sound like a big deal at the time; however, in the long-run it will prove to be far more beneficial than one that would not have been made if the person had chosen not to file bankruptcy.

Some people will do anything in order to avoid filing bankruptcy; this is not something that should be encouraged. If you are considering filing bankruptcy, read this article to make sure you have considered all of your options.

The Pros of Filing Bankruptcy

When you file for bankruptcy, it provides you with an option of starting over financially. You can begin to re-establish your credit and work toward paying off any remaining debt that is not included in the bankruptcy; in most cases this is referred to as a “wish list.” While it can be difficult to find a lending institution that will give you a loan, this is usually short-lived if you filed a bankruptcy that has been discharged.

It can provide an individual or a business with a new lease on life. If you successfully file bankruptcy and start over as responsible adults, you may be able to build stronger relationships with family members and even some creditors. While this is not always the case, there are a number of benefits to filing bankruptcy.

One of the primary reasons that people file bankruptcy is to ensure that their debtors can never seize their assets or property. When an individual or business files for bankruptcy protection, the automatic stay goes into effect and the creditor is prohibits from attempting to collect breath, paycheck, or vehicles.

It can provide an individual or business a new lease on self-holes. All unsecured debt will be eliminated and the dues will be paid by the individual or business. This will give the individual or business a clear wherein they are a head-start on rebuilding their financial future.

It can provide you with a second chance to better your lifestyle. If the credit card collectors have taken over your life and made your life miserable, they will no longer have a reason to harass you. Rather than facing out in the cold, providing a good living situation to the family while re-establishing one’s credit may be worth the stress of bankruptcy.

It can provide you with a guaranteed start, once again. Bankruptcy is a second chance, and a better time than never when it comes to financial independence.

Cons of Filing Bankruptcy

Filing for bankruptcy takes about 3 to 4 months to get your case heard and you are generally required to appear in court at this time also. A person who has been through bankruptcy can have a rough time trying to re-establish themselves when attempting to apply for a home or personal loan.

Avoiding the bankruptcy will not cheer you up. Your credit will be affected for a period of time. Since so many credit opportunities are available today, you may be bombarded by credit offers that are financial traps. A secured loan can be a common place to hang your hats for at least the next couple years.

If you want to know how to avoid bankruptcy you will need the following:

  1. A budget -Start off with doing a complete assessment of your monthly living expenses versus your income. Make a list of all necessary payments and make sure you account for your basic daily necessities. If you can carve out some leisure time in your budget, you can use these tactics to create a good routine.
  2. Avoid fees -Various fees can be attached to a person or business’ loan application. Take a close look at all enticements to ensure that you do not approve any payments that are unnecessary. These may include some family members fees, credit report fees, application fees, legal fees and more.
  3. Check your credit report -This is considered a hard and fast rule as the information in the report can change quickly. If you notice errors or problems, update it pretty fast.

One thing to keep in mind, you can always talk to your creditors and tell them about your financial situation. In most cases, they are knowledgeable and can offer suggestions for your situation. While they are not giving advice, they are very aware of the possible solutions to your financial problems.

Before you consider any otherSupporting paragraph, think long and hard about your reasons for wanting to file bankruptcy. Talk to your creditors and handle all options thoroughly.

The bottom line is, make sure you are still financially stable and are not encumbered by insurmountable debt.

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SEO & Marketing

Debt Management – What a Debt Management Counselor Could Change



Debt Management

At the very outset, let’s understand that debt management is the only refinancing of loans that will make all your debts become manageable. At best, you could lose a few of your creditors and mortgage payments when finding a new loan.

Debt management, as in home mortgage refinancing, involves taking out a new mortgage that pays off your existing mortgages and other outstanding loans. This is another form of refinancing and therefore it entails a new loan that stays in effect until a new one is issued.

In any event, you will go for a debt management plan only when you have stopped paying your creditors and are looking at fresh loans and new credit cards. You discover a new source of credit, a new loan, and it takes care of all existing payments and the old lenders approach you as if nothing happened. Before entering into a DMP you must realize that your creditors don’t realize that you are in a DMP, which could be why you have trouble finding new credit.

One of the strategies a counselor might implement is getting unprintable written permission from you and your creditors on how your credit will now work. So the bottom line here is that a counselor needs to get the full picture from you and prepare applicable monthly expenses in relation to the future payments you will have to make.

Therefore, have a clear understanding of what service you are signing and absolutely must get it from a certified nonprofit agency in your area with both the state and the federal government regulatory agencies among others. Know that in applying for a DMP you may well need to contact each creditor you owe money to and get yourself enrolled. This is both to find out if you have a DMP plan and to get your payments in order, and is included with the counseling’s aim to help you achieve debt freedom. Or you could have already done so, so if you have, contact the counselor you are working with, explain your financial situation and why you are in a DMP, and ask what form they would provide this month depending on the amount of your monthly payments.

Don’t fall into the trap of having your counselor change your payments completely. Other things you need to realize about DMP services is they cannot start until you complete your creditors’ monthly payments if you happen to be one of the unemployed, see you are on hardship, or have a court judgment against you, are on child support payments or served in the military. Another thing that many people do not know about debt management counselors is that you can sign up for this plan while still paying your monthly payments and what you have done is simply turned your loans into one smaller payment each month and your payments have all been consolidated into one.

It is extremely important that you check this plan out with your paperwork beforehand to ensure that you are only receiving what you have said you are able to get – so get all the paperwork together approach your counselor and find out what is the limit and start getting your debts together today. One other pitfall with counseling services is that suddenly your bills may be hit with a large prepayment penalty as it is not uncommon to discover that a large prepayment penalty is in effect if you pay off early or to the amount the counselor suggested and here you need to be careful because there is a lot more behind the prepayment penalty than seemed showed in print.

If you are in particularly bad shape your counselor will do a service analysis and someone may advise you to pay off as much as you can and let it go, however the monthly payment may be so large that over time this monthly prepayment does nothing but put you further into debt. So, only proceed with a DMP after you have read these cautionary warnings. Also, when discussing how a DMP works ask about the options if a lender pays in full rather than at the negotiated value due to the borrower’s difference of the payments and interest computed at the time of the DMP.

Also ask what the monthly payment should be. Most of all ask if there are negative ramifications or risks of having a so-called counselor managed your money. Sometimes a counselor can warn you against a service and quickly mention a credit report score for your credit completion, however after you complete this important service and you are credited a bill, your credit may have already been destroyed anyway.

In Currently Non Collectable, your counselor may tell the borrower to stop paying their bills after completing the DMP and if that does not work you may need to talk directly to the creditor, but make sure to ask careful questions and find out if there are any special benefits or aversion to having to pay monthly on a different track for a period of time. And always have a plan if your DMP is not working the way you expected it in the beginning to help you achieve success in paying off your debts.

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