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Complete Guide To Search Engine Optimization Tools in 2020

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Search Engine Optimization Tools
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There are so many search engine optimization tools and automated tools on the market that claim to help you get traffic to your website.  They promise to bring you thousands of visitors to your website and said to be effective.  You want to use these tools and the software that came with them.  You want to make sure that you are getting the full potential from these software tools.

So how does one know that they are getting the right optimization tools?  Well, you want to make sure that you are getting the best results by going in with the mind intent of why you need to use said software to begin with.

Also Read: Search Marketing 101 – On-Page SEO Factors

Remember that when you are using a search engine optimization software, you really are working on multiple components that are all linked together to make up the whole.  When you are doing your search engine optimization, you want to do your homework and your research.  You want to know every detail of this process that is going to make your site a success.

Thus, you want to be careful when you are using this software, and cautious to the ways in which you use it.  Ways to get on Google’s top ranking is to know how to get the right links, monster txt files, Google xml sitemaps and Google sitemap generator.

You also want to take the time to get to know how search engine optimization works and how to combine different elements of SEO to get the best ranking in Google.  When you are getting ready to get your site to the top of Google’s search engine results, you will want to consider asking some questions.

You want to get more training on how to use Google’s SEO.  You want to familiarize yourself with the way that search engine optimization works and how to get the best results for your website.  There are various ways that you can get information.  Here I will share some of the training that is available from Google.

First of all, view Google’s Webmaster Guidelines.  Here Google’s official policy on search engine optimization and how they go about the business of search engine optimization.

Next, consider the Google Search Console.  This is a tool that allows you to monitor your site and see how it is doing.  You can see your site’s page ranks, see when it was last indexed by Google, and see which sites are linking to your site.  This is a great tool to use to get your site’s ranking up.

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Now that you have a good understanding of the basics, put this into action and watch your site’s popularity grow.

Search Engine Optimization
Search Engine Optimization

If you are looking to get some good software to help you with your search engine optimization, check out the products from Google that they recommend.  You can be sure that their recommendations will work and that they have tested them on the field before release.  The software’s name is Onenote, and it is considered one of the best optimization tools to be on the market.

Now, you might want to take a look at Google Analytics if you want to better understand your site’s traffic.  Google Analytics is a great free tracking tool to have.  You can keep track of your site’s traffic, knowing how many visitors you get, where they are coming from and where they spend most of their time on your site, where they are located, how much time they spend on each page, or where they clicked from your site, etc.  From these results, you can see how your site is performing.

In addition, Google Analytics will tell you a lot about the habits of visitors.  Perhaps most importantly are the topics and pages that draw visitors, and how to place more importance on these to attract more traffic.  You can also see where the visitors are coming from – whether they come from site A, or site B, or even from an individual site.  Your site can be promoted in different ways, and analysis on a per-site basis to see what works for you.

Also Read: What are SEO Backlinks? How to Get SEO Backlinks?

Keep your website’s content fresh and interesting and use SEO strategies to draw traffic in.  Search engine optimization can be quite a chore, but with a few simple tools, the process is made much simpler.  Sites like cgi-bin, for example, will allow you to automatically submit your site to hundreds of search engines, saving you an incredible amount of time, and amortizing the effort of manual submissions.

If you follow these simple steps, you should be well on your way to increasing your search engine placements.  And, if you follow the guidelines of the major search engines, it will make it much easier for you to improve your own search engine rankings.

Eby has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

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6 Comments

6 Comments

  1. Kabenlah

    October 11, 2020 at 9:53 pm

    Hello Eby T,

    Let me recommend you for the insights you’ve shared with regards to Google’s SEO. Getting traffic from Google or any other search engine is the dream of everyone but how to get it is right is what seem to be the problem and I do I believe this post has brought in lot of clarity.

    • Eby T

      October 11, 2020 at 9:59 pm

      I am Happy to Hear that this Helped You. Hope you will be back for more. Feel Free to Subscribe to our Blog so that you don’t miss anything.

  2. Ahsanul Kabir

    October 14, 2020 at 5:57 am

    Hi Eby T.
    Thanks for your nice article and I have learned from you a lot. So, thank you. Keep up your good work

    • Eby T

      October 14, 2020 at 8:40 am

      You are Welcome. Feel Free to join our Newsletter to get Future Updates.

  3. reputation management

    October 17, 2020 at 2:39 am

    What’s up, yup this article is truly nice and I have learned lot of things from it about blogging.
    thanks.

    • Eby T

      October 26, 2020 at 1:56 pm

      You are Welcome.

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SEO & Marketing

How to Convert Website Traffic into Qualified Leads using Fastbase and Google Analytics

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FastBase
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We live in a world that has become extremely integrated and dynamic; this can be attributed to major technological milestones that have been achieved over the past several years. Most activities have shifted to various online platforms, something that has given rise to big data. Today, there are tons of useful information available. However, for you to fully harness the potency of every piece of information, you have to know how you can convert the data you’ve acquired into meaningful information. 

Understanding the metrics and performance of your website can be very overwhelming. Nevertheless, companies such as Fastbase can help you understand the traffic of your website, besides assisting you in converting your site visits into qualified leads. Fastbase is a data analytics firm that has a variety of tools that helps businesses and website owners effectively implement their sales strategies and B2B marketing. 

The company gathers and records thorough information about website visits, making it easy for their clients to understand the behaviors of entities that interact with their site. Some of the information collected includes the name of the company, LinkedIn profiles, email addresses, and where the entities are located. 

How to Use Google Analytics and Fastbase

Google Analytics

Studies have shown that there are approximately 5.5 billion Google searches every day. This goes to show the market share that Google commands. The company launched Google Analytics to help website owners and businesses to conduct behavior, audience, acquisition, and conversation analysis. Although the information that is acquired from Google Analytics helps users by showing them how their webpages and site are performing, it doesn’t give specific details of who the entities are. In other words, the information is useful enough to help users enhance the performance of their site but is still limited since no significant leads can be acquired. Roughly 90 percent of B2B visitors normally without leaving a trace; consequently, this becomes difficult for companies to make any progress in their marketing campaign. 

Fastbase

Fastbase has created several products to help companies reach their target customers. Some of these products include WebLeads, MailAds, and Google Ads Click Identifier among others. 

1. WebLeads

Fastbase WebLeads works by utilizing the information that has been gathered by Google Analytics. Users have to link their website with a unique Fastbase code similar to the way the Google Analytic code operates. Through cross-referencing service providers with the big data stored around the world, Fastbase can match and track how companies interact with your site. Thus, it gives you more specific information. 

2. MailAds

MailAds is another essential product offered by Fastbase that can help you get substantial qualified leads. After the target audience has been identified, the system takes over the process of lead generation. MailAds lead generation has proven to be effective for many businesses since it runs a B2B email campaign, and gives a report of campaigns that have received client interactions such as clicks and opened mails.

3. Google Ads Click Identifier

Another powerful tool offered by Fastbase is the Google Ads Click Identifier that majorly focuses on ad interactions. It will give you the specific keywords that businesses used to find you. Additionally, it will also display other elaborate information including the company’s name, their website, phone numbers, and email addresses. This feature helps you to gauge the performance of your ads and the businesses that have interacted with them.

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Final Thoughts

Google Analytics and Fastbase
Google Analytics and Fastbase

As the world continues to become more digital, both people and businesses have to learn new ways of capturing vital metrics that can help them reach their target customers effectively. Fastbase and Google Analytics are incredible tools that can help you get qualified leads.

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SEO & Marketing

Top 10 OFF-Page SEO Techniques 2020

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Top 10 OFF-Page SEO Techniques 2020
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Off-Page SEO techniques work to build backlinks to increase DA, PA, and SEO rankings. You create a high credibility for your website by building backlinks with high domain and page authority.

Search Engine Optimization(SEO) is one of the main aspects of your blog that you can do correctly. In internet search results, this will place your blog better and push significant moves to your blog. If you are a website manager or blogger, you should know about SEO on the basis that it varies frequently. Best off-page SEO strategies for building website backlinks.

You must be conscious of the new SEO programmes. You should have great knowledge about on-page and off-page SEO strategies as being an SEO, as both are important to rate you higher in SERPs based on stock phrases. Below we have mentioned details about Off-page SEO and what are the top 10 Off-page SEO techniques.

Why is Off-Page SEO so Important?

In order to rank your website, all aspects of Seo techniques are equally relevant, but Off-Page SEO has a great helping hand in achieving better website ranking performance.

It improves your website in the following ways;

  • Getting High Traffic
  • Online Branding
  • Fast Indexing
  • High Audience Reach
  • Lead Generation
  • Increase Domain Authority

Best OFF-Page SEO Techniques

Below we have listed top 10 best techniques used for Off page search engine optimization:

Build Shareable Content

In SEO, great content is still the KING. A clever way to produce more and more natural backlinks to our blog or website is to create awesome and shared content. Study regularly and still keep the content fresh and updated.

Influencer Outreach

If you have developed some kind of worth sharing material, then don’t forget to share this post to your industry’s influencers. Tell them to search your blog and ask their blog for connect backups. Make sure that you get the connections from domains that are fully important.

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Social media engagement

Social media presence is a big off-page SEO strategy. Engage with people on different social media sites if you want to make your organization, website or blog successful. The existence of social media will help the company expand and help you get more backlinks as well.

Contribute as Guest Author

Many good and quality blogs are accessible for a guest post from several authors. Write an eye catchy research piece and reach them with the content for the guest post. Don’t concentrate on the total number of links but rather concentrate only on link quality. Also don’t keep posting several times on the related guest blog site.

Social Bookmarking Sites

One of the best platforms for advertising the site is social bookmarking pages. You get a lot of traffic to the website or blog when you bookmark your site or blog post on powerful public bookmarking websites.

Video Submission

Like Podcast Submission, Video is also one of the best off-page SEO methods. This method will also ask you to produce video content and publish it on free video submission websites like Vimeo, YouTube, etc. Ensure the video is a quick and short description of the complete topic related to the blog post. The video must be unique and different for people to click on it.

Forum Submission

Participate and communicate with the group in search forums relevant to your website and company. Respond to threads, answer questions from people and offer your opinions and suggestions. Allow use of forums for Do-Follow.’

Blog Directory Submission

Directory Submission is actively working to create back ties for consistency. Choose an efficient directory and choose the right group. Good results take quite some time to deliver, but these outcomes stand out over a longer span.

Article Submission

In a high PR paper submission directory, submit your posts. You can also give links to your site. Making sure the content is top quality and exclusive. Content and content of poor quality that has more keyword stuffing could be refused. Pick the right category and give the information a nice title.

Question and Answer

From question and answer pages, one of the best places you can get good traffic. Enter high PR question and answer websites and check for your business, blog or website-related questions and have simple answers to these questions. Give your site a connect that will continue to give you greater visibility.

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Summary

There are many other techniques used for off-page SEO, but above we have mentioned the best 10 techniques used. We have also included details about what is SEO. This guide is for people who are passionate about digital marketing and want to know off-page SEO techniques. In case you want to know more about digital marketing techniques that are used in SEO, you can take help from online service providers.

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