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Qualities of a Good Web Hosting Service

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Web Hosting Services

Are you planning to start a blog? What is hosting and how to get the best web hosting services? Why is hosting important? And many more aspects of hosting will be discussed in this article.

Online business is gaining popularity nowadays. In this time when pandemic has disturbed the working and economics all over the world. Many people have started to work from home.

Moreover, many buyers want to buy different products and services by staying at home. So online availability of every business is very important. If you are the one to start an online business, blog, store, or affiliate marketing then this article is a complete guide for you. So let’s explore more.

Steps to Start an Online Business

Easy steps to start an online business, store, website, or blog are as follows.

  1. Purchase a good domain name that suits and represents your business.
  2. Choose a good web hosting service.
  3. Design the site and launch it.

Why Choose Good Web Hosting Services?

Web hosting is significantly important for online business. Because the speed, performance, and online availability and accessibility depend upon the web hosting service.

Now you might ask how to find a good web hosting service? So, we are sharing some qualities of a good web hosting service. This will help you to choose a good hosting service provider for your online business or website.

Qualities of a Good Web Hosting Services

Here is the list of the qualities that you must consider before choosing the hosting plan.

  1. Security

As online websites and businesses are gaining popularity, hackers are also finding a new way to tackle the site. Therefore, it is important to protect your website. Hosting can be helpful in this regard. The good hosting company provides improved security features. Moreover, an SSL certificate is also provided that adds HTTPS before the domain name.

  1. Reliability

Always check the reliability of the web hosting company. The background of the company, its services, the number of working years, the awards, etc. can describe the reliability of the hosting company. Moreover, good hosting companies maintain the website, solve the issue in time, and provide good services.

  1. Customer Support

The good hosting company provides 24/7 customer support. You can check the availability of customer support members such as online chat, email, social media presence, and other contact features offered by the hosting company. Moreover, also send a message to the customer support center to find how quickly they respond.

  1. Customer Reviews

Check the customer reviews about the hosting services. The good reviews are the sign that the company is good and the customers are satisfied. Moreover, poor reviews mean that customers received bad services. In this way, you can check the quality of web hosting. Also, view the response of clients on social media platforms before making any purchase.

  1. Uptime

Uptime of the hosting is also very important. Because according to the recent report, the visitor leaves the site, if it takes more than 2 seconds to load. Therefore, the best uptime is 99.99%. This means that the performance of the website should be fast. Whenever the client reaches the website, the website should work effectively. Otherwise, the loss in clients will result in business or profit loss.

  1. Storage Capacity

The storage capacity of web hosting also plays a significant role. If you want to upload images and media files, then storage capacity should be maximum. Therefore, depending upon the purpose of the site, you must consider the suitable storage capacity offered by the hosting company. Good hosting must have different storage capacity plans for the website.

  1. Speed

Do you stay on a site that takes a longer time to load a page? Of course, not. The same will be the viewer response if your website will be slow. Therefore, speed matters a lot when it comes to online business.

How to tackle the speed factor? The answer to this query is better Webhosting.

A good hosting company assures to maintain the speed of the website. You can check the site speed using different online speed checker tools. Moreover, speed also impacts the ranking of the site on google.

  1. Bandwidth

Bandwidth is important when it comes to the traffic or audience. If you have high traffic on your website, then you must have a wider bandwidth. Bandwidth is also shared by the hosting company. A good hosting company protects the server from other users so that you can get enough bandwidth for your audience. Therefore, it is important to choose a reliable hosting company that offers enough bandwidth according to the site’s need. Moreover, as a beginner, you might have a small number of users visiting the site but it might increase in the long run. So, always check whether the company has upgradation plans or not.

  1. Backups

The website can crack, your personal computer can damage, the server can fail. So are you prepared for such mishaps? Good hosting companies offer daily backups. This enables you to recover the site if any issue occurs. Always check out the backup features offered by the hosting company.

  1. Price Plan

High prices don’t mean good quality. Always compare the provided features and price plans of different hosting companies. So that you can understand the difference and choose an appropriate hosting plan for your online business.

Final words

Hosting plays a significant role in the performance, speed, working, efficiency, and even SEO of the website. Therefore, it is important to choose an appropriate hosting company for your website. Because poor hosting can even ruin your site, and ultimately results in customer, business, and profit loss.

Therefore, you should consider the reliability, reputation, customer support service, client reviews, security features, backups and storage availability, uptime, bandwidth, speed, etc. offered by the hosting company before purchasing the plan.

We hope this article shared a piece of good information and you will be able to choose the best web hosting services for your online business website.

Also Read: How to Make Your Site Secure With an SSL certificate

An Engineer, Youtuber, Sportsman and National Level Shooter with a Taste for Technology and Gadgets. Loves to Review Tech and Play the Most Demanding Games out there.

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SEO & Marketing

3 Top Tips for Picking Your Perfect Business Domain Name

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Business Domain

One of the most common brain-teasers for new business owners is finding the right domain name.  Apart from choosing between the many suffixes available (.com, .co.uk, .biz etc.) there is also the concern about competition.

What if your URL is too similar to your competitors?  What if it’s too boring, or gets lost among the other search results on Google?

SEO is a part of what we need to consider, and so is recognition from your customers. So ideally, you are aiming to choose a URL that says what you do, where you do it and who you are.  No small feat.

Let’s look at the top 3 considerations, and some tips to help you make a better choice for your business.

1. The SEO Tip

Let’s start by considering how your URL affects your SEO, in other words, your Search Engine Optimization.

Having a URL that says what your business does in a literal way, can help Google to identify you as an appropriate result for a search query.

For example, if a consumer is searching for gardening tools, and your URL is something obviously about gardening tools, then you gain a few SEO points.

An example of an SEO-focused URL for gardening tools could be;

“KeithsGardeningTools.co.uk”

It says what you sell, which helps Google. It also has your branding (Keith), and the suffix (.co.uk) says where you are and where you ship to.  So this is an ideal URL.

Many business owners are tempted to get a little more creative with their URL, particularly if they have creative branding.  For example, if the business name was ‘Keith’s Garden Shed’, then that’s a lovely name from a branding perspective. It has more personality, and doesn’t stray far from the business purpose.

But if your URL was KeithsGardenShed.co.uk then just bear in mind that you might lose a couple of SEO points for having a slightly less obvious URL. You can of course make up those SEO points in other ways; such as adding plenty of relevant keywords to each page of your website, writing clear product descriptions on your online store, and even adding keyword-rich blog content to your site.

So this is not an unbendable rule, but a good tip to keep in mind when choosing a URL.

2. The Recognition Tip

Our next tip is more about what to consider when consumers are searching for you, rather than the Google search bots.

When people are looking at a list of website names and URLs in search results, you want them to instantly recognize your website as having what they will need.

This is another good reason for having a very literal URL that says exactly what you sell.  It’s also a good reason to use full words rather than just abbreviations.

Awarding bodies often do this with their website addresses. For example, the Institute of Chartered Accountants’ URL is simply ICAEW.com.

While this may work for them, we don’t want to follow suit.  We want to stand out to our potential customers. So make sure that at least part of your URL contains a full word or two about what you offer.

This is also a good time to mention using your own name as a URL. If you are a one-person band, perhaps a coach or consultant, or maybe an artist, then your own name can be the most appropriate URL.  You could also add a word about your offerings to make sure it is obvious, and to help your SEO.

For example:

LauraStanleyLifeCoach.co.uk

KatieBrettArtist.com

DavidMossConsulting.biz

3. The Aesthetic Tip

Finally, you want to think about how your URL will look on your branding. This is something that will be visible everywhere, from your business cards to all your online assets. 

When you look at your URL, how does it make you feel?  Are you filled with pride? Does it represent the business?

The final step, before you cement the deal by paying for the URL, is to check how it looks to you.  Try adding it to your business card template.  If you need a new template then try BusinessCards.co for free.

Take a look at your URL on your email signature, plus any social media graphic templates you use (Canva is a good tool for this) and make sure you are happy.

So much of our confidence as business owners is tied up in how we feel about how our business looks to the world. And the more confident you are, the harder you will push your marketing and PR efforts. Make sure your URL looks and feels good to you, before you sign up to it for a year or more.

In Summary

While it’s true there is a lot to consider while choosing a new URL, these 3 tips are plenty to get you thinking along the right track.  At the end of the day, if you find something that feels right to you, don’t overthink it.  You have to settle on something, and then just forge ahead with your marketing and SEO.

The URL is an important component, but there is so much more to the success of your business. So make an informed decision, and then move on to improving your SEO, boosting your marketing, and making those all-important sales.

Wishing you luck with your new business.

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SEO & Marketing

5 Entrepreneur-Approved Free Marketing Tools

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Free Marketing Tools

Successful entrepreneurs take it upon themselves to master all aspects of business management. This includes marketing, which is a key component of establishing a brand that will last. You need to make social media posts, send e-mails, and so on to grow your small business.

Consequently, most entrepreneurs assume that successful marketing will also require a substantial amount of time and money. However, this isn’t the case.

Don’t be mistaken – you will need to invest effort into your digital marketing strategy. But there are plenty of ways to lessen your workload. Keep reading to discover five free tools that can make your job easier.

Evernote

Evernote
Evernote

A comprehensive marketing strategy is involved, to say the least. You need to decide what type of content you will produce and the most appropriate posting schedule. But this is just the tip of the iceberg.

You have to carve out time to create content, find images, search hashtags, analyze data, and so forth. Evernote lets you create a plan to tackle these tasks.

Their free note-taking tool is more complex then it might look at first glance. There are several ways to use it. You can type notes in one section, then switch to a freehand tool for brainstorming.

Buffer

Buffer
Buffer

After you’ve planned out how to approach marketing, you still need to implement your ideas. You can count on Buffer to simplify the posting process.

Their social media management tools make handling platforms like Facebook, Twitter, and Instagram a breeze. Account holders are able to upload and optimize content before it’s released.

After your content is finalized, you can put your posting schedule to good use. Their automation tool is the perfect way to synchronize post releases across all various accounts. It’s especially helpful during announcements like product releases where timing is crucial.

Moosend

Moosend
Moosend

Email marketing is a particularly powerful tool for small businesses when leveraged correctly. In terms of customer outreach, most people already have an email account.

Put this free, accessible form of communication to work with Moosend. This is an email automation service with a handful of great features.

For example, you can use their drag on drop email creator to create ideal layouts for welcome messages, promotions, and more. It will also personalize each email for your customers, which helps drive engagement. 

Moosend even tests the effectiveness of your emails to improve your marketing strategy over time.

LogoCreator

Logomaker.io
Logomaker.io

You work diligently to bring your business to life. From products and services to marketing and outreach, you invest a great amount of energy into your venture. Help other people find and appreciate your hard work through seamless branding.

One way to create a recognizable brand is by developing a strong logo. LogoCreator is a simple, useful tool that lets you design one for free.

This design service includes an endless library of template logos that you can adapt to your needs. Alternately, you can begin from scratch and choose images, text, and layouts that best suit your business.

Canva

Canva
Canva

There’s a component to strong digital marketing that cannot be understated. This is the power of an image. It extends far beyond the saying “every picture is worth a thousand words.”

In fact, it’s more like every picture can generate a thousand interactions. Visuals drive customer engagement unlike any other aspect of marketing. This is why you should use Canva.

This online tool is the go-to option for editing and cropping images and creating infographics. Make sure every piece is polished before it’s published.

You have a long to-do list as an entrepreneur. But your time and budget are limited, especially at the start. Save yourself from marketing headaches and check out all these tools today.

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