Connect with us

SEO & Marketing

How to Find Your Next Keyword – Keyword Research

Published

on

Keyword Research

What is a Keyword? A Keyword, according to Webster’s Fourth New Collegiate Dictionary, is a word or phrase used as a label for a set of words. A more exact definition is “a single word or phrase used as a label for an article”.

In data retrieval, an index term, topic term, header, or subject word, in an electronic data recovery system, is a single term that captures the exact nature of an article. Subject terms from a controlled vocabulary for application in electronic databases.

One example is when Google wants to render its search results in something that resembles a “web log”. Search engines use keywords as parameters for ranking sites on their lists. Google’s motto is” Knowledge is Power”.

It is therefore not surprising that search engines regard phrases as keywords and use them as votes for ranking websites. An example of a search term used by Google is “How to Make Money in Stock Market – Advanced Ways to Make Money in Stock Market”, which shows that the phrase is a keyword.

Keywords can also be meta tags, if your website contains any HTML. Meta keywords are also part of search engine optimization (SEO). The process of keyword research is an integral part of SEO, but sometimes overlooked.

Keywords often serve as gateways to generate traffic, especially to small, niche-specific websites. But there is more to keyword research than generating traffic. Long Tail keywords are also an important aspect of SEO. They refer to keywords that have only two or three words that are frequently used in searching.

A lot of SEO efforts are focused on keyword stuffing, where the website uses as many keywords as possible. It may sound natural, but this approach often works against the site. It is considered bad SEO when websites tend to overdo keyword stuffing. In fact, some search engines have started to adopt stricter rules on how many keywords you can have on your web pages. Website owners should instead strive for a high content density for their keywords.

So, what’s so bad about keyword stuffing? First of all, it tends to make your site look crowded and less professional. It also makes it difficult for search engines to understand the main theme of your website. This can cost you in terms of ranking, not to mention traffic.

Keywords
Keywords

Some of the more successful websites in the world make full use of keywords in writing and structuring their web pages and even include some headings in the copywriting to help in building up an effective copywriting for the keyword.

Long Tail Keywords are terms that have fewer words that are commonly used in searches but have one or two specific things in common with your main keyword. For example, you could use “chocolate cake” as one word, but also use phrases like “cheese cake” and “chocolate dipped bananas” for examples. It all depends on how well these phrases match your main keyword phrase.

One thing to note is that these longer tail keywords take a longer amount of time to generate search engine results and are harder to rank for. However, if they have great SEO value then they will have higher search engine rankings and be more likely to attract visitors.

One last tip: If you want to know how to find your keyphrase, then there is a trick that I personally use that does wonders for my clients. They call it a blog post trick. Basically, what you do is write a blog post about your keyphrase (this works better if you write more than one blog post about your keyphrase). Then you submit the blog post to a popular article directory. The next thing you do is go back into your keyword research to find all the articles that were written around your keyphrase.

Also Read: What is SEO? How does it impact your Website Ranking?

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

2 Comments

2 Comments

  1. Felisa Bernardon

    January 11, 2021 at 12:01 am

    That is some awesome content! Really appreciate you making this for everyone!

    • Eby T

      January 12, 2021 at 9:00 am

      Thank You.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SEO & Marketing

How Much Does It Cost To Start a Self-Hosted WordPress Blog

Published

on

Self Hosted Wordpress

The question arises in the mind of many newbies: how much investment is required to start a blog? Are you the one who wants to start a well-reputed blog? How much cost is needed to start a WordPress cost? And many more questions will be arising in your mind.

Today, in this article, we are going to share some helpful information that will enable you to understand the requirements as well as the cost to start a self-hosted WordPress blog.

What is WordPress?

what is wordpress
WordPress

WordPress is a content management software that helps you to manage the website efficiently without any coding. Many bloggers in this world are managing their sites using WordPress. We will recommend you to start your blog with WordPress.

What is a self-hosted WordPress blog?

Two versions of WordPress are available i.e., WordPress.com and WordPress.org. WordPress.com is hosted by WordPress whereas WordPress.com gives you complete access to your website.

We will recommend you to go with WordPress.org. Moving forward, using WordPress.org allows you to select the hosting for your website. Thus, known as self-hosted WordPress. For this blog, you need to choose a good hosting company that provides you the server to connect with the online world.

Who should start a Blog?

Is a blog a profitable business? Who should start the online blog as a business?

In our opinion, everyone should start an online blog. Many people think that it requires expertise, talent, skill, etc. It is a myth. The only thing that you require to start a blog is interest and passion.

The blog is the thing that is available on the internet and it’s your own. You can make your presence in the online world so that the world can recognize you. It is the best and easiest way to do so.

Do I need money to start a Blog?

Wordpress Blog
WordPress Blog

Yes, blogging required investment. Free blogs are also working on the internet but these are not highly preferred. With WordPress, you can start with a little investment. To do so we are sharing some tips and tricks to do so.

Start a Blog with the Least Investment

Frankly speaking, you can invest as much money as you want when it comes to WordPress blogs. Here are the details about how you can start with little money.

  1. WordPress Installation

WordPress is a free content management system. Simple go to WordPress and install it free of cost. Besides this, you need to pay for a domain name (annually) and Webhosting (monthly). The domain is the website name, identity, or URL that is specific to your website and helps people reach it. Many hosting companies offer free and country-wise domain name extensions such as .pk domain names with hosting. You can choose an appropriate plan depending upon your requirements. If you have little investment then start with shared hosting, later you can proceed with a dedicated hosting plan.

  1. WordPress Setup

WordPress Setup is also a high-cost method. But many tutorials are available on the internet. You can visit, learn, and DIY the WordPress setup. Many guides regarding installation, settings, and beginner guides are also available on the internet. Moreover, some other factors such as blog customization, SEO, article writing, etc. You might need to invest some money in this event.

  1. WordPress Theme

WordPress offers both free and premium themes. You can choose any of them depending upon your requirements. It is the toughest task to choose an appropriate theme as impacts the speed, functionality, and performance of the site. Free to $400 will be the range of WordPress themes. You can invest a little amount in WordPress themes. Premium themes are unique and make your site look different from others.

  1. WordPress Plugins

Many WordPress Plugins are available free of cost online, and many of them can easily be accessed through WordPress plugin repo. As a beginner, if you have a limited budget then you can move with free plugins. But if you have enough money to start then go with premium themes to improve the speed, SEO, functionality, etc. of your WordPress blog. The cost may vary from $47 to $200.

Few Questions that You Should ask Yourself

wordpress
WordPress

Before starting a blog, you need to ask a few questions yourself. Such as;

  • What is my budget?

Budget is very important and plays a significant role when it comes to business. Blogging is a small business and it requires a budget. As described above, different sections (WordPress installation, theme, plugins, etc.) required cost investment. Therefore, clarify your budget and then make purchases according to the limit. Thus, you will be able to know how much you can invest in a domain, hosting, themes, or designs.

  • What is the plan?

Fore mostly, you need to know what is your blog plan, what type of blog you are going to start, what is the requirement, etc. This will help you to know the requirements of your blog. Moreover, identify your goals so that you can achieve your targets without being stressed out.

  • Do you need to hire professionals?

Sometimes you are not satisfied with the themes and designs available online. So you might want to design a custom theme that represents your business. Moreover, an article writer, freelancer, etc. might be required. Do you have such a requirement and a budget for such needs? All such queries should be resolved before starting an online self-hosted WordPress blog.

Final Words

The blog is a wonderful business you can start in 2021. You can start a self-hosted WordPress blog and build your website. To do so, you need little investment in the domain (free/ paid), hosting (shared, dedicated, cloud, etc.), themes (free/ premium), plugins (free/ paid), and other professionals hiring. You can minimize your budget and even can delimit it. Therefore, we will recommend you to clarify your budget, requirements, goals, and plan. This will help you to invest adequately.

We hope this article shared good information and guidelines to start a self-hosted WordPress blog. Identify your goals now and start an online blog. Good Luck.

Also Read: Top Free Tools For Marketing Agencies and Website Owners

Continue Reading

SEO & Marketing

Qualities of a Good Web Hosting Service

Published

on

Web Hosting Services

Are you planning to start a blog? What is hosting and how to get the best web hosting services? Why is hosting important? And many more aspects of hosting will be discussed in this article.

Online business is gaining popularity nowadays. In this time when pandemic has disturbed the working and economics all over the world. Many people have started to work from home.

Moreover, many buyers want to buy different products and services by staying at home. So online availability of every business is very important. If you are the one to start an online business, blog, store, or affiliate marketing then this article is a complete guide for you. So let’s explore more.

Steps to Start an Online Business

Easy steps to start an online business, store, website, or blog are as follows.

  1. Purchase a good domain name that suits and represents your business.
  2. Choose a good web hosting service.
  3. Design the site and launch it.

Why Choose Good Web Hosting Services?

Web hosting is significantly important for online business. Because the speed, performance, and online availability and accessibility depend upon the web hosting service.

Now you might ask how to find a good web hosting service? So, we are sharing some qualities of a good web hosting service. This will help you to choose a good hosting service provider for your online business or website.

Qualities of a Good Web Hosting Services

Here is the list of the qualities that you must consider before choosing the hosting plan.

  1. Security

As online websites and businesses are gaining popularity, hackers are also finding a new way to tackle the site. Therefore, it is important to protect your website. Hosting can be helpful in this regard. The good hosting company provides improved security features. Moreover, an SSL certificate is also provided that adds HTTPS before the domain name.

  1. Reliability

Always check the reliability of the web hosting company. The background of the company, its services, the number of working years, the awards, etc. can describe the reliability of the hosting company. Moreover, good hosting companies maintain the website, solve the issue in time, and provide good services.

  1. Customer Support

The good hosting company provides 24/7 customer support. You can check the availability of customer support members such as online chat, email, social media presence, and other contact features offered by the hosting company. Moreover, also send a message to the customer support center to find how quickly they respond.

  1. Customer Reviews

Check the customer reviews about the hosting services. The good reviews are the sign that the company is good and the customers are satisfied. Moreover, poor reviews mean that customers received bad services. In this way, you can check the quality of web hosting. Also, view the response of clients on social media platforms before making any purchase.

  1. Uptime

Uptime of the hosting is also very important. Because according to the recent report, the visitor leaves the site, if it takes more than 2 seconds to load. Therefore, the best uptime is 99.99%. This means that the performance of the website should be fast. Whenever the client reaches the website, the website should work effectively. Otherwise, the loss in clients will result in business or profit loss.

  1. Storage Capacity

The storage capacity of web hosting also plays a significant role. If you want to upload images and media files, then storage capacity should be maximum. Therefore, depending upon the purpose of the site, you must consider the suitable storage capacity offered by the hosting company. Good hosting must have different storage capacity plans for the website.

  1. Speed

Do you stay on a site that takes a longer time to load a page? Of course, not. The same will be the viewer response if your website will be slow. Therefore, speed matters a lot when it comes to online business.

How to tackle the speed factor? The answer to this query is better Webhosting.

A good hosting company assures to maintain the speed of the website. You can check the site speed using different online speed checker tools. Moreover, speed also impacts the ranking of the site on google.

  1. Bandwidth

Bandwidth is important when it comes to the traffic or audience. If you have high traffic on your website, then you must have a wider bandwidth. Bandwidth is also shared by the hosting company. A good hosting company protects the server from other users so that you can get enough bandwidth for your audience. Therefore, it is important to choose a reliable hosting company that offers enough bandwidth according to the site’s need. Moreover, as a beginner, you might have a small number of users visiting the site but it might increase in the long run. So, always check whether the company has upgradation plans or not.

  1. Backups

The website can crack, your personal computer can damage, the server can fail. So are you prepared for such mishaps? Good hosting companies offer daily backups. This enables you to recover the site if any issue occurs. Always check out the backup features offered by the hosting company.

  1. Price Plan

High prices don’t mean good quality. Always compare the provided features and price plans of different hosting companies. So that you can understand the difference and choose an appropriate hosting plan for your online business.

Final words

Hosting plays a significant role in the performance, speed, working, efficiency, and even SEO of the website. Therefore, it is important to choose an appropriate hosting company for your website. Because poor hosting can even ruin your site, and ultimately results in customer, business, and profit loss.

Therefore, you should consider the reliability, reputation, customer support service, client reviews, security features, backups and storage availability, uptime, bandwidth, speed, etc. offered by the hosting company before purchasing the plan.

We hope this article shared a piece of good information and you will be able to choose the best web hosting services for your online business website.

Also Read: How to Make Your Site Secure With an SSL certificate

Continue Reading

Newsletter

Trending