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How to Find Your Next Keyword – Keyword Research

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Keyword Research

What is a Keyword? A Keyword, according to Webster’s Fourth New Collegiate Dictionary, is a word or phrase used as a label for a set of words. A more exact definition is “a single word or phrase used as a label for an article”.

In data retrieval, an index term, topic term, header, or subject word, in an electronic data recovery system, is a single term that captures the exact nature of an article. Subject terms from a controlled vocabulary for application in electronic databases.

One example is when Google wants to render its search results in something that resembles a “web log”. Search engines use keywords as parameters for ranking sites on their lists. Google’s motto is” Knowledge is Power”.

It is therefore not surprising that search engines regard phrases as keywords and use them as votes for ranking websites. An example of a search term used by Google is “How to Make Money in Stock Market – Advanced Ways to Make Money in Stock Market”, which shows that the phrase is a keyword.

Keywords can also be meta tags, if your website contains any HTML. Meta keywords are also part of search engine optimization (SEO). The process of keyword research is an integral part of SEO, but sometimes overlooked.

Keywords often serve as gateways to generate traffic, especially to small, niche-specific websites. But there is more to keyword research than generating traffic. Long Tail keywords are also an important aspect of SEO. They refer to keywords that have only two or three words that are frequently used in searching.

A lot of SEO efforts are focused on keyword stuffing, where the website uses as many keywords as possible. It may sound natural, but this approach often works against the site. It is considered bad SEO when websites tend to overdo keyword stuffing. In fact, some search engines have started to adopt stricter rules on how many keywords you can have on your web pages. Website owners should instead strive for a high content density for their keywords.

So, what’s so bad about keyword stuffing? First of all, it tends to make your site look crowded and less professional. It also makes it difficult for search engines to understand the main theme of your website. This can cost you in terms of ranking, not to mention traffic.

Keywords
Keywords

Some of the more successful websites in the world make full use of keywords in writing and structuring their web pages and even include some headings in the copywriting to help in building up an effective copywriting for the keyword.

Long Tail Keywords are terms that have fewer words that are commonly used in searches but have one or two specific things in common with your main keyword. For example, you could use “chocolate cake” as one word, but also use phrases like “cheese cake” and “chocolate dipped bananas” for examples. It all depends on how well these phrases match your main keyword phrase.

One thing to note is that these longer tail keywords take a longer amount of time to generate search engine results and are harder to rank for. However, if they have great SEO value then they will have higher search engine rankings and be more likely to attract visitors.

One last tip: If you want to know how to find your keyphrase, then there is a trick that I personally use that does wonders for my clients. They call it a blog post trick. Basically, what you do is write a blog post about your keyphrase (this works better if you write more than one blog post about your keyphrase). Then you submit the blog post to a popular article directory. The next thing you do is go back into your keyword research to find all the articles that were written around your keyphrase.

Also Read: What is SEO? How does it impact your Website Ranking?

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

2 Comments

2 Comments

  1. Felisa Bernardon

    January 11, 2021 at 12:01 am

    That is some awesome content! Really appreciate you making this for everyone!

    • Eby T

      January 12, 2021 at 9:00 am

      Thank You.

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SEO & Marketing

3 Top Tips for Picking Your Perfect Business Domain Name

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Business Domain

One of the most common brain-teasers for new business owners is finding the right domain name.  Apart from choosing between the many suffixes available (.com, .co.uk, .biz etc.) there is also the concern about competition.

What if your URL is too similar to your competitors?  What if it’s too boring, or gets lost among the other search results on Google?

SEO is a part of what we need to consider, and so is recognition from your customers. So ideally, you are aiming to choose a URL that says what you do, where you do it and who you are.  No small feat.

Let’s look at the top 3 considerations, and some tips to help you make a better choice for your business.

1. The SEO Tip

Let’s start by considering how your URL affects your SEO, in other words, your Search Engine Optimization.

Having a URL that says what your business does in a literal way, can help Google to identify you as an appropriate result for a search query.

For example, if a consumer is searching for gardening tools, and your URL is something obviously about gardening tools, then you gain a few SEO points.

An example of an SEO-focused URL for gardening tools could be;

“KeithsGardeningTools.co.uk”

It says what you sell, which helps Google. It also has your branding (Keith), and the suffix (.co.uk) says where you are and where you ship to.  So this is an ideal URL.

Many business owners are tempted to get a little more creative with their URL, particularly if they have creative branding.  For example, if the business name was ‘Keith’s Garden Shed’, then that’s a lovely name from a branding perspective. It has more personality, and doesn’t stray far from the business purpose.

But if your URL was KeithsGardenShed.co.uk then just bear in mind that you might lose a couple of SEO points for having a slightly less obvious URL. You can of course make up those SEO points in other ways; such as adding plenty of relevant keywords to each page of your website, writing clear product descriptions on your online store, and even adding keyword-rich blog content to your site.

So this is not an unbendable rule, but a good tip to keep in mind when choosing a URL.

2. The Recognition Tip

Our next tip is more about what to consider when consumers are searching for you, rather than the Google search bots.

When people are looking at a list of website names and URLs in search results, you want them to instantly recognize your website as having what they will need.

This is another good reason for having a very literal URL that says exactly what you sell.  It’s also a good reason to use full words rather than just abbreviations.

Awarding bodies often do this with their website addresses. For example, the Institute of Chartered Accountants’ URL is simply ICAEW.com.

While this may work for them, we don’t want to follow suit.  We want to stand out to our potential customers. So make sure that at least part of your URL contains a full word or two about what you offer.

This is also a good time to mention using your own name as a URL. If you are a one-person band, perhaps a coach or consultant, or maybe an artist, then your own name can be the most appropriate URL.  You could also add a word about your offerings to make sure it is obvious, and to help your SEO.

For example:

LauraStanleyLifeCoach.co.uk

KatieBrettArtist.com

DavidMossConsulting.biz

3. The Aesthetic Tip

Finally, you want to think about how your URL will look on your branding. This is something that will be visible everywhere, from your business cards to all your online assets. 

When you look at your URL, how does it make you feel?  Are you filled with pride? Does it represent the business?

The final step, before you cement the deal by paying for the URL, is to check how it looks to you.  Try adding it to your business card template.  If you need a new template then try BusinessCards.co for free.

Take a look at your URL on your email signature, plus any social media graphic templates you use (Canva is a good tool for this) and make sure you are happy.

So much of our confidence as business owners is tied up in how we feel about how our business looks to the world. And the more confident you are, the harder you will push your marketing and PR efforts. Make sure your URL looks and feels good to you, before you sign up to it for a year or more.

In Summary

While it’s true there is a lot to consider while choosing a new URL, these 3 tips are plenty to get you thinking along the right track.  At the end of the day, if you find something that feels right to you, don’t overthink it.  You have to settle on something, and then just forge ahead with your marketing and SEO.

The URL is an important component, but there is so much more to the success of your business. So make an informed decision, and then move on to improving your SEO, boosting your marketing, and making those all-important sales.

Wishing you luck with your new business.

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SEO & Marketing

5 Entrepreneur-Approved Free Marketing Tools

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Free Marketing Tools

Successful entrepreneurs take it upon themselves to master all aspects of business management. This includes marketing, which is a key component of establishing a brand that will last. You need to make social media posts, send e-mails, and so on to grow your small business.

Consequently, most entrepreneurs assume that successful marketing will also require a substantial amount of time and money. However, this isn’t the case.

Don’t be mistaken – you will need to invest effort into your digital marketing strategy. But there are plenty of ways to lessen your workload. Keep reading to discover five free tools that can make your job easier.

Evernote

Evernote
Evernote

A comprehensive marketing strategy is involved, to say the least. You need to decide what type of content you will produce and the most appropriate posting schedule. But this is just the tip of the iceberg.

You have to carve out time to create content, find images, search hashtags, analyze data, and so forth. Evernote lets you create a plan to tackle these tasks.

Their free note-taking tool is more complex then it might look at first glance. There are several ways to use it. You can type notes in one section, then switch to a freehand tool for brainstorming.

Buffer

Buffer
Buffer

After you’ve planned out how to approach marketing, you still need to implement your ideas. You can count on Buffer to simplify the posting process.

Their social media management tools make handling platforms like Facebook, Twitter, and Instagram a breeze. Account holders are able to upload and optimize content before it’s released.

After your content is finalized, you can put your posting schedule to good use. Their automation tool is the perfect way to synchronize post releases across all various accounts. It’s especially helpful during announcements like product releases where timing is crucial.

Moosend

Moosend
Moosend

Email marketing is a particularly powerful tool for small businesses when leveraged correctly. In terms of customer outreach, most people already have an email account.

Put this free, accessible form of communication to work with Moosend. This is an email automation service with a handful of great features.

For example, you can use their drag on drop email creator to create ideal layouts for welcome messages, promotions, and more. It will also personalize each email for your customers, which helps drive engagement. 

Moosend even tests the effectiveness of your emails to improve your marketing strategy over time.

LogoCreator

Logomaker.io
Logomaker.io

You work diligently to bring your business to life. From products and services to marketing and outreach, you invest a great amount of energy into your venture. Help other people find and appreciate your hard work through seamless branding.

One way to create a recognizable brand is by developing a strong logo. LogoCreator is a simple, useful tool that lets you design one for free.

This design service includes an endless library of template logos that you can adapt to your needs. Alternately, you can begin from scratch and choose images, text, and layouts that best suit your business.

Canva

Canva
Canva

There’s a component to strong digital marketing that cannot be understated. This is the power of an image. It extends far beyond the saying “every picture is worth a thousand words.”

In fact, it’s more like every picture can generate a thousand interactions. Visuals drive customer engagement unlike any other aspect of marketing. This is why you should use Canva.

This online tool is the go-to option for editing and cropping images and creating infographics. Make sure every piece is polished before it’s published.

You have a long to-do list as an entrepreneur. But your time and budget are limited, especially at the start. Save yourself from marketing headaches and check out all these tools today.

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