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What is SEO? How does it impact your Website Ranking?

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SEO

Search engine optimization or SEO is a way to boost your visibility in the search results for specific keywords or phrases on the internet. SEO is an important part of search engine marketing. SEO is a proven technique that helps a business website to gain a higher place in search engine results for specific keywords or phrases. SEO strategies are constantly evolving and changing.

SEO aims to increase the number of visitors to a web site or a particular web page in search engines by optimizing content and keywords used in the site. SEO aims to get a higher ranking in search engine results. Search engine optimization does not only focus on key words and phrases. SEO also aims at finding new ways to increase traffic to the web site. SEO aims at providing high quality content to the users and making them stay longer in the site.

If you want to rank well in search engine results, you should first determine what exactly your website is all about. A good SEO strategy should be geared towards maximizing visibility of your website in the search results. A complete SEO package should include on-page optimization for content, title, Meta tags, keywords, and descriptions. There are also SEO companies that specialize in organic strategies like directory submissions, link building, blog commenting, and social bookmarking.

Content plays a very important role when it comes to SEO. SEO experts suggest that in order to have a successful SEO campaign, your website must have unique and original content. The content should be rich in keywords and target audience. A good SEO strategy can help a business website to get a good ranking in search engine results. You need to keep in mind that content is a powerful SEO tool.

Search Engine Optimization
Search Engine Optimization

SEO experts also recommend building links to your website using different strategies. One such method is article marketing. Submit articles to directories and create links pointing back to your website. There are also various link building softwares that you can use to increase the number of links pointing to your website. It is always advisable to build as many links to your website as possible.

Another useful SEO tool is social media optimization (SMO). SMO is a technique of attracting attention and interest to your business through social networking sites like Facebook, Twitter, LinkedIn, and Google+. Social media optimization helps you increase traffic to your website and improve rankings in search engine results. For this, you need to regularly update content in your profile page, blog, and websites.

Pay per click (PPC) is another popular SEO technique that has become extremely popular in recent times. In PPC, business owner places advertisements on search engine results pages (SERPs) using keywords that potential customers may type to find the product or service that they need. If a customer is looking for a particular product or service and comes across your ad on a SERP, he or she may choose to visit your website based on the advertisement on that SERP.

The use of SEO tools can help you achieve your goal of getting top rankings in search engine results. You can also seek the help of an SEO consultant to enhance your online presence. It is never too late to get started!

The use of meta tags and title tags can help you optimize your website. These tags give the search engines an idea of what keyword phrases your website is about. For instance, if a person types the word “clothing store” in Google, a website with the appropriate Meta tag would be displayed. The title of the website, as well as its URL and description text, will also be helpful in determining which keywords will be used to optimize it for search engine results.

To optimize your website for SEO, make sure that all pages are optimized with appropriate keywords. The title of the website as well as its URL and description text should contain keywords. It is essential that you make sure that your web pages are properly tagged so that when someone searches for a particular word or phrase, your website will appear among the top results.

You can also include Meta descriptions in your website. This helps users to learn more about your website. The entire content of the Meta description should be relevant to the topic. For instance, if you sell brochures, your Meta description should talk about the brochures. However, do not talk about your products. Also make sure that your keywords are present in your Meta description.

SEO
SEO

Hope this article has helped you learn more about SEO and its basics. Consider asking your doubts below and we will answer them.

Also Read: Top 10 OFF-Page SEO Techniques 2020

Jyothir Adithya is a Full-Time Mechanical Engineer who works and studies about Automobiles and their Technologies. He now Helps in writing about Automobile Technologies at The Tech Vamps.

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SEO & Marketing

How Much Does It Cost To Start a Self-Hosted WordPress Blog

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Self Hosted Wordpress

The question arises in the mind of many newbies: how much investment is required to start a blog? Are you the one who wants to start a well-reputed blog? How much cost is needed to start a WordPress cost? And many more questions will be arising in your mind.

Today, in this article, we are going to share some helpful information that will enable you to understand the requirements as well as the cost to start a self-hosted WordPress blog.

What is WordPress?

what is wordpress
WordPress

WordPress is a content management software that helps you to manage the website efficiently without any coding. Many bloggers in this world are managing their sites using WordPress. We will recommend you to start your blog with WordPress.

What is a self-hosted WordPress blog?

Two versions of WordPress are available i.e., WordPress.com and WordPress.org. WordPress.com is hosted by WordPress whereas WordPress.com gives you complete access to your website.

We will recommend you to go with WordPress.org. Moving forward, using WordPress.org allows you to select the hosting for your website. Thus, known as self-hosted WordPress. For this blog, you need to choose a good hosting company that provides you the server to connect with the online world.

Who should start a Blog?

Is a blog a profitable business? Who should start the online blog as a business?

In our opinion, everyone should start an online blog. Many people think that it requires expertise, talent, skill, etc. It is a myth. The only thing that you require to start a blog is interest and passion.

The blog is the thing that is available on the internet and it’s your own. You can make your presence in the online world so that the world can recognize you. It is the best and easiest way to do so.

Do I need money to start a Blog?

Wordpress Blog
WordPress Blog

Yes, blogging required investment. Free blogs are also working on the internet but these are not highly preferred. With WordPress, you can start with a little investment. To do so we are sharing some tips and tricks to do so.

Start a Blog with the Least Investment

Frankly speaking, you can invest as much money as you want when it comes to WordPress blogs. Here are the details about how you can start with little money.

  1. WordPress Installation

WordPress is a free content management system. Simple go to WordPress and install it free of cost. Besides this, you need to pay for a domain name (annually) and Webhosting (monthly). The domain is the website name, identity, or URL that is specific to your website and helps people reach it. Many hosting companies offer free and country-wise domain name extensions such as .pk domain names with hosting. You can choose an appropriate plan depending upon your requirements. If you have little investment then start with shared hosting, later you can proceed with a dedicated hosting plan.

  1. WordPress Setup

WordPress Setup is also a high-cost method. But many tutorials are available on the internet. You can visit, learn, and DIY the WordPress setup. Many guides regarding installation, settings, and beginner guides are also available on the internet. Moreover, some other factors such as blog customization, SEO, article writing, etc. You might need to invest some money in this event.

  1. WordPress Theme

WordPress offers both free and premium themes. You can choose any of them depending upon your requirements. It is the toughest task to choose an appropriate theme as impacts the speed, functionality, and performance of the site. Free to $400 will be the range of WordPress themes. You can invest a little amount in WordPress themes. Premium themes are unique and make your site look different from others.

  1. WordPress Plugins

Many WordPress Plugins are available free of cost online, and many of them can easily be accessed through WordPress plugin repo. As a beginner, if you have a limited budget then you can move with free plugins. But if you have enough money to start then go with premium themes to improve the speed, SEO, functionality, etc. of your WordPress blog. The cost may vary from $47 to $200.

Few Questions that You Should ask Yourself

wordpress
WordPress

Before starting a blog, you need to ask a few questions yourself. Such as;

  • What is my budget?

Budget is very important and plays a significant role when it comes to business. Blogging is a small business and it requires a budget. As described above, different sections (WordPress installation, theme, plugins, etc.) required cost investment. Therefore, clarify your budget and then make purchases according to the limit. Thus, you will be able to know how much you can invest in a domain, hosting, themes, or designs.

  • What is the plan?

Fore mostly, you need to know what is your blog plan, what type of blog you are going to start, what is the requirement, etc. This will help you to know the requirements of your blog. Moreover, identify your goals so that you can achieve your targets without being stressed out.

  • Do you need to hire professionals?

Sometimes you are not satisfied with the themes and designs available online. So you might want to design a custom theme that represents your business. Moreover, an article writer, freelancer, etc. might be required. Do you have such a requirement and a budget for such needs? All such queries should be resolved before starting an online self-hosted WordPress blog.

Final Words

The blog is a wonderful business you can start in 2021. You can start a self-hosted WordPress blog and build your website. To do so, you need little investment in the domain (free/ paid), hosting (shared, dedicated, cloud, etc.), themes (free/ premium), plugins (free/ paid), and other professionals hiring. You can minimize your budget and even can delimit it. Therefore, we will recommend you to clarify your budget, requirements, goals, and plan. This will help you to invest adequately.

We hope this article shared good information and guidelines to start a self-hosted WordPress blog. Identify your goals now and start an online blog. Good Luck.

Also Read: Top Free Tools For Marketing Agencies and Website Owners

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SEO & Marketing

Qualities of a Good Web Hosting Service

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Web Hosting Services

Are you planning to start a blog? What is hosting and how to get the best web hosting services? Why is hosting important? And many more aspects of hosting will be discussed in this article.

Online business is gaining popularity nowadays. In this time when pandemic has disturbed the working and economics all over the world. Many people have started to work from home.

Moreover, many buyers want to buy different products and services by staying at home. So online availability of every business is very important. If you are the one to start an online business, blog, store, or affiliate marketing then this article is a complete guide for you. So let’s explore more.

Steps to Start an Online Business

Easy steps to start an online business, store, website, or blog are as follows.

  1. Purchase a good domain name that suits and represents your business.
  2. Choose a good web hosting service.
  3. Design the site and launch it.

Why Choose Good Web Hosting Services?

Web hosting is significantly important for online business. Because the speed, performance, and online availability and accessibility depend upon the web hosting service.

Now you might ask how to find a good web hosting service? So, we are sharing some qualities of a good web hosting service. This will help you to choose a good hosting service provider for your online business or website.

Qualities of a Good Web Hosting Services

Here is the list of the qualities that you must consider before choosing the hosting plan.

  1. Security

As online websites and businesses are gaining popularity, hackers are also finding a new way to tackle the site. Therefore, it is important to protect your website. Hosting can be helpful in this regard. The good hosting company provides improved security features. Moreover, an SSL certificate is also provided that adds HTTPS before the domain name.

  1. Reliability

Always check the reliability of the web hosting company. The background of the company, its services, the number of working years, the awards, etc. can describe the reliability of the hosting company. Moreover, good hosting companies maintain the website, solve the issue in time, and provide good services.

  1. Customer Support

The good hosting company provides 24/7 customer support. You can check the availability of customer support members such as online chat, email, social media presence, and other contact features offered by the hosting company. Moreover, also send a message to the customer support center to find how quickly they respond.

  1. Customer Reviews

Check the customer reviews about the hosting services. The good reviews are the sign that the company is good and the customers are satisfied. Moreover, poor reviews mean that customers received bad services. In this way, you can check the quality of web hosting. Also, view the response of clients on social media platforms before making any purchase.

  1. Uptime

Uptime of the hosting is also very important. Because according to the recent report, the visitor leaves the site, if it takes more than 2 seconds to load. Therefore, the best uptime is 99.99%. This means that the performance of the website should be fast. Whenever the client reaches the website, the website should work effectively. Otherwise, the loss in clients will result in business or profit loss.

  1. Storage Capacity

The storage capacity of web hosting also plays a significant role. If you want to upload images and media files, then storage capacity should be maximum. Therefore, depending upon the purpose of the site, you must consider the suitable storage capacity offered by the hosting company. Good hosting must have different storage capacity plans for the website.

  1. Speed

Do you stay on a site that takes a longer time to load a page? Of course, not. The same will be the viewer response if your website will be slow. Therefore, speed matters a lot when it comes to online business.

How to tackle the speed factor? The answer to this query is better Webhosting.

A good hosting company assures to maintain the speed of the website. You can check the site speed using different online speed checker tools. Moreover, speed also impacts the ranking of the site on google.

  1. Bandwidth

Bandwidth is important when it comes to the traffic or audience. If you have high traffic on your website, then you must have a wider bandwidth. Bandwidth is also shared by the hosting company. A good hosting company protects the server from other users so that you can get enough bandwidth for your audience. Therefore, it is important to choose a reliable hosting company that offers enough bandwidth according to the site’s need. Moreover, as a beginner, you might have a small number of users visiting the site but it might increase in the long run. So, always check whether the company has upgradation plans or not.

  1. Backups

The website can crack, your personal computer can damage, the server can fail. So are you prepared for such mishaps? Good hosting companies offer daily backups. This enables you to recover the site if any issue occurs. Always check out the backup features offered by the hosting company.

  1. Price Plan

High prices don’t mean good quality. Always compare the provided features and price plans of different hosting companies. So that you can understand the difference and choose an appropriate hosting plan for your online business.

Final words

Hosting plays a significant role in the performance, speed, working, efficiency, and even SEO of the website. Therefore, it is important to choose an appropriate hosting company for your website. Because poor hosting can even ruin your site, and ultimately results in customer, business, and profit loss.

Therefore, you should consider the reliability, reputation, customer support service, client reviews, security features, backups and storage availability, uptime, bandwidth, speed, etc. offered by the hosting company before purchasing the plan.

We hope this article shared a piece of good information and you will be able to choose the best web hosting services for your online business website.

Also Read: How to Make Your Site Secure With an SSL certificate

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