How to Find Your Next Keyword – Keyword Research

What is a Keyword? A Keyword, according to Webster’s Fourth New Collegiate Dictionary, is a word or phrase used as a label for a set of words. A more exact definition is “a single word or phrase used as a label for an article”.

In data retrieval, an index term, topic term, header, or subject word, in an electronic data recovery system, is a single term that captures the exact nature of an article. Subject terms from a controlled vocabulary for application in electronic databases.

One example is when Google wants to render its search results in something that resembles a “web log”. Search engines use keywords as parameters for ranking sites on their lists. Google’s motto is” Knowledge is Power”.

It is therefore not surprising that search engines regard phrases as keywords and use them as votes for ranking websites. An example of a search term used by Google is “How to Make Money in Stock Market – Advanced Ways to Make Money in Stock Market”, which shows that the phrase is a keyword.

Keywords can also be meta tags, if your website contains any HTML. Meta keywords are also part of search engine optimization (SEO). The process of keyword research is an integral part of SEO, but sometimes overlooked.

Keywords often serve as gateways to generate traffic, especially to small, niche-specific websites. But there is more to keyword research than generating traffic. Long Tail keywords are also an important aspect of SEO. They refer to keywords that have only two or three words that are frequently used in searching.

A lot of SEO efforts are focused on keyword stuffing, where the website uses as many keywords as possible. It may sound natural, but this approach often works against the site. It is considered bad SEO when websites tend to overdo keyword stuffing. In fact, some search engines have started to adopt stricter rules on how many keywords you can have on your web pages. Website owners should instead strive for a high content density for their keywords.

So, what’s so bad about keyword stuffing? First of all, it tends to make your site look crowded and less professional. It also makes it difficult for search engines to understand the main theme of your website. This can cost you in terms of ranking, not to mention traffic.

Some of the more successful websites in the world make full use of keywords in writing and structuring their web pages and even include some headings in the copywriting to help in building up an effective copywriting for the keyword.

Long Tail Keywords are terms that have fewer words that are commonly used in searches but have one or two specific things in common with your main keyword. For example, you could use “chocolate cake” as one word, but also use phrases like “cheese cake” and “chocolate dipped bananas” for examples. It all depends on how well these phrases match your main keyword phrase.

One thing to note is that these longer tail keywords take a longer amount of time to generate search engine results and are harder to rank for. However, if they have great SEO value then they will have higher search engine rankings and be more likely to attract visitors.

One last tip: If you want to know how to find your keyphrase, then there is a trick that I personally use that does wonders for my clients. They call it a blog post trick. Basically, what you do is write a blog post about your keyphrase (this works better if you write more than one blog post about your keyphrase). Then you submit the blog post to a popular article directory. The next thing you do is go back into your keyword research to find all the articles that were written around your keyphrase.

Also Read: What is SEO? How does it impact your Website Ranking?