Are you certain that your press releases will grab audience’s attention and that they will reach the right people?
Press releases, when done correctly, can improve your site’s trustworthiness and add to your SEO score. You can optimise a press release for SEO in the same way you can optimise site content to assist develop brand awareness and attract leads to your firm.
Make your business stand out by learning how to optimise a press release and enhance SEO rankings. Don’t let your content and services get buried in a sea of Google pages and rivals.
Continue reading for four amazing press release SEO suggestions.
Table of Contents
1. Keywords
Search engine optimization (SEO), particularly for press releases, relies heavily on keywords. Spend some time researching your industry keywords so that your target audience may find you; your press release must fall into the appropriate hands
It takes time to have a thorough understanding of keywords, but you can learn how to choose the best keywords for SEO by reading our brief tips. There is no one-size-fits-all approach to finding the best keywords, but you can examine previous press releases and look for common words that stand out at the most fundamental level.
Try using Google Keyword Planner for a more precise and in-depth search.
2. Eye-Catching Headlines
If you’re familiar with SEO, you’re probably aware that 80 percent of users scan headlines while just 20% read article content.
The difference between getting your information out there and not will be determined only by your headline. The following are the components of a headline:
- Informative
- Include keywords
- Numbers are included.
- Provide a solution
- Elicit an emotional response
Don’t make a headline too complicated; you only have approximately 8 seconds to catch someone’s attention. Simply state that you can answer the question they’ve posed, and you’ve got yourself a good headline.
3. Relevant Content
Don’t skimp on outstanding content if you’re wondering how to optimise a press release. Your introduction is your hook; it should grab your audience’s attention and then entice them to continue reading.
After you’ve finished with the introduction, make sure your content is unique and intriguing (and, of course, littered with keywords).
Use visual aids, quotes, figures, and pictures to your advantage.
Finally, provide a boilerplate paragraph to wrap things up. Include your keywords, a call to action, and your brand message in a short introduction to your specific company.
4. Hire a Public Relations Agency
If your most recent press release failed to make the desired impression, you may need to reconsider your marketing plan.
Who better to do that than a search engine optimization firm? Whether you need simple strategic advice or a completely new digital approach, we can help. Look into working with a digital agency.
We take pleasure in having a data-driven strategy at Actuate Media. We collaborate with you to optimise your site for SEO and improve its rankings.