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How to Optimise Your SEO for a Press Release in 2021

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Press Release

Are you certain that your press releases will grab audience’s attention and that they will reach the right people?

Press releases, when done correctly, can improve your site’s trustworthiness and add to your SEO score. You can optimise a press release for SEO in the same way you can optimise site content to assist develop brand awareness and attract leads to your firm.

Make your business stand out by learning how to optimise a press release and enhance SEO rankings. Don’t let your content and services get buried in a sea of Google pages and rivals.

Continue reading for four amazing press release SEO suggestions.

1. Keywords

Search engine optimization (SEO), particularly for press releases, relies heavily on keywords. Spend some time researching your industry keywords so that your target audience may find you; your press release must fall into the appropriate hands

It takes time to have a thorough understanding of keywords, but you can learn how to choose the best keywords for SEO by reading our brief tips. There is no one-size-fits-all approach to finding the best keywords, but you can examine previous press releases and look for common words that stand out at the most fundamental level.

Try using Google Keyword Planner for a more precise and in-depth search.

2. Eye-Catching Headlines

If you’re familiar with SEO, you’re probably aware that 80 percent of users scan headlines while just 20% read article content.

The difference between getting your information out there and not will be determined only by your headline. The following are the components of a headline:

  • Informative
  • Include keywords
  • Numbers are included.
  • Provide a solution
  • Elicit an emotional response


Don’t make a headline too complicated; you only have approximately 8 seconds to catch someone’s attention. Simply state that you can answer the question they’ve posed, and you’ve got yourself a good headline.

3. Relevant Content

Don’t skimp on outstanding content if you’re wondering how to optimise a press release. Your introduction is your hook; it should grab your audience’s attention and then entice them to continue reading.

After you’ve finished with the introduction, make sure your content is unique and intriguing (and, of course, littered with keywords).

Use visual aids, quotes, figures, and pictures to your advantage.

Finally, provide a boilerplate paragraph to wrap things up. Include your keywords, a call to action, and your brand message in a short introduction to your specific company.

4. Hire a Public Relations Agency

If your most recent press release failed to make the desired impression, you may need to reconsider your marketing plan.

Who better to do that than a search engine optimization firm? Whether you need simple strategic advice or a completely new digital approach, we can help. Look into working with a digital agency.

We take pleasure in having a data-driven strategy at Actuate Media. We collaborate with you to optimise your site for SEO and improve its rankings.

So there you have it: a quick tutorial in how to SEO-optimize a press release. There’s a lot more than just that, as you might expect, but those are the essentials.

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

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SEO & Marketing

The Pros and Cons of Filing Bankruptcy

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Bankruptcy

The Pros and Cons of Filing Bankruptcy

When we are faced with financial difficulties that seem to be insurmountable, most people will at one point consider the possibility of filing a bankruptcy, or even any other alternative to relieve themselves of their debt.

It is true that some benefits can be gained, both personally and financially, from filing bankruptcy. However, a person who has filed bankruptcy is necessarily making a decision to go out of their way to create a new, clean slate for themselves. This may sound like a big deal at the time; however, in the long-run it will prove to be far more beneficial than one that would not have been made if the person had chosen not to file bankruptcy.

Some people will do anything in order to avoid filing bankruptcy; this is not something that should be encouraged. If you are considering filing bankruptcy, read this article to make sure you have considered all of your options.

The Pros of Filing Bankruptcy

When you file for bankruptcy, it provides you with an option of starting over financially. You can begin to re-establish your credit and work toward paying off any remaining debt that is not included in the bankruptcy; in most cases this is referred to as a “wish list.” While it can be difficult to find a lending institution that will give you a loan, this is usually short-lived if you filed a bankruptcy that has been discharged.

It can provide an individual or a business with a new lease on life. If you successfully file bankruptcy and start over as responsible adults, you may be able to build stronger relationships with family members and even some creditors. While this is not always the case, there are a number of benefits to filing bankruptcy.

One of the primary reasons that people file bankruptcy is to ensure that their debtors can never seize their assets or property. When an individual or business files for bankruptcy protection, the automatic stay goes into effect and the creditor is prohibits from attempting to collect breath, paycheck, or vehicles.

It can provide an individual or business a new lease on self-holes. All unsecured debt will be eliminated and the dues will be paid by the individual or business. This will give the individual or business a clear wherein they are a head-start on rebuilding their financial future.

It can provide you with a second chance to better your lifestyle. If the credit card collectors have taken over your life and made your life miserable, they will no longer have a reason to harass you. Rather than facing out in the cold, providing a good living situation to the family while re-establishing one’s credit may be worth the stress of bankruptcy.

It can provide you with a guaranteed start, once again. Bankruptcy is a second chance, and a better time than never when it comes to financial independence.

Cons of Filing Bankruptcy

Filing for bankruptcy takes about 3 to 4 months to get your case heard and you are generally required to appear in court at this time also. A person who has been through bankruptcy can have a rough time trying to re-establish themselves when attempting to apply for a home or personal loan.

Avoiding the bankruptcy will not cheer you up. Your credit will be affected for a period of time. Since so many credit opportunities are available today, you may be bombarded by credit offers that are financial traps. A secured loan can be a common place to hang your hats for at least the next couple years.

If you want to know how to avoid bankruptcy you will need the following:

  1. A budget -Start off with doing a complete assessment of your monthly living expenses versus your income. Make a list of all necessary payments and make sure you account for your basic daily necessities. If you can carve out some leisure time in your budget, you can use these tactics to create a good routine.
  2. Avoid fees -Various fees can be attached to a person or business’ loan application. Take a close look at all enticements to ensure that you do not approve any payments that are unnecessary. These may include some family members fees, credit report fees, application fees, legal fees and more.
  3. Check your credit report -This is considered a hard and fast rule as the information in the report can change quickly. If you notice errors or problems, update it pretty fast.

One thing to keep in mind, you can always talk to your creditors and tell them about your financial situation. In most cases, they are knowledgeable and can offer suggestions for your situation. While they are not giving advice, they are very aware of the possible solutions to your financial problems.

Before you consider any otherSupporting paragraph, think long and hard about your reasons for wanting to file bankruptcy. Talk to your creditors and handle all options thoroughly.

The bottom line is, make sure you are still financially stable and are not encumbered by insurmountable debt.

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Debt Management – What a Debt Management Counselor Could Change

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Debt Management

At the very outset, let’s understand that debt management is the only refinancing of loans that will make all your debts become manageable. At best, you could lose a few of your creditors and mortgage payments when finding a new loan.

Debt management, as in home mortgage refinancing, involves taking out a new mortgage that pays off your existing mortgages and other outstanding loans. This is another form of refinancing and therefore it entails a new loan that stays in effect until a new one is issued.

In any event, you will go for a debt management plan only when you have stopped paying your creditors and are looking at fresh loans and new credit cards. You discover a new source of credit, a new loan, and it takes care of all existing payments and the old lenders approach you as if nothing happened. Before entering into a DMP you must realize that your creditors don’t realize that you are in a DMP, which could be why you have trouble finding new credit.

One of the strategies a counselor might implement is getting unprintable written permission from you and your creditors on how your credit will now work. So the bottom line here is that a counselor needs to get the full picture from you and prepare applicable monthly expenses in relation to the future payments you will have to make.

Therefore, have a clear understanding of what service you are signing and absolutely must get it from a certified nonprofit agency in your area with both the state and the federal government regulatory agencies among others. Know that in applying for a DMP you may well need to contact each creditor you owe money to and get yourself enrolled. This is both to find out if you have a DMP plan and to get your payments in order, and is included with the counseling’s aim to help you achieve debt freedom. Or you could have already done so, so if you have, contact the counselor you are working with, explain your financial situation and why you are in a DMP, and ask what form they would provide this month depending on the amount of your monthly payments.

Don’t fall into the trap of having your counselor change your payments completely. Other things you need to realize about DMP services is they cannot start until you complete your creditors’ monthly payments if you happen to be one of the unemployed, see you are on hardship, or have a court judgment against you, are on child support payments or served in the military. Another thing that many people do not know about debt management counselors is that you can sign up for this plan while still paying your monthly payments and what you have done is simply turned your loans into one smaller payment each month and your payments have all been consolidated into one.

It is extremely important that you check this plan out with your paperwork beforehand to ensure that you are only receiving what you have said you are able to get – so get all the paperwork together approach your counselor and find out what is the limit and start getting your debts together today. One other pitfall with counseling services is that suddenly your bills may be hit with a large prepayment penalty as it is not uncommon to discover that a large prepayment penalty is in effect if you pay off early or to the amount the counselor suggested and here you need to be careful because there is a lot more behind the prepayment penalty than seemed showed in print.

If you are in particularly bad shape your counselor will do a service analysis and someone may advise you to pay off as much as you can and let it go, however the monthly payment may be so large that over time this monthly prepayment does nothing but put you further into debt. So, only proceed with a DMP after you have read these cautionary warnings. Also, when discussing how a DMP works ask about the options if a lender pays in full rather than at the negotiated value due to the borrower’s difference of the payments and interest computed at the time of the DMP.

Also ask what the monthly payment should be. Most of all ask if there are negative ramifications or risks of having a so-called counselor managed your money. Sometimes a counselor can warn you against a service and quickly mention a credit report score for your credit completion, however after you complete this important service and you are credited a bill, your credit may have already been destroyed anyway.

In Currently Non Collectable, your counselor may tell the borrower to stop paying their bills after completing the DMP and if that does not work you may need to talk directly to the creditor, but make sure to ask careful questions and find out if there are any special benefits or aversion to having to pay monthly on a different track for a period of time. And always have a plan if your DMP is not working the way you expected it in the beginning to help you achieve success in paying off your debts.

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