We live in a world that has become extremely integrated and dynamic; this can be attributed to major technological milestones that have been achieved over the past several years. Most activities have shifted to various online platforms, something that has given rise to big data. Today, there are tons of useful information available. However, for you to fully harness the potency of every piece of information, you have to know how you can convert the data you’ve acquired into meaningful information.
Understanding the metrics and performance of your website can be very overwhelming. Nevertheless, companies such as Fastbase can help you understand the traffic of your website, besides assisting you in converting your site visits into qualified leads. Fastbase is a data analytics firm that has a variety of tools that helps businesses and website owners effectively implement their sales strategies and B2B marketing.
The company gathers and records thorough information about website visits, making it easy for their clients to understand the behaviors of entities that interact with their site. Some of the information collected includes the name of the company, LinkedIn profiles, email addresses, and where the entities are located.
How to Use Google Analytics and Fastbase
Google Analytics
Studies have shown that there are approximately 5.5 billion Google searches every day. This goes to show the market share that Google commands. The company launched Google Analytics to help website owners and businesses to conduct behavior, audience, acquisition, and conversation analysis. Although the information that is acquired from Google Analytics helps users by showing them how their webpages and site are performing, it doesn’t give specific details of who the entities are. In other words, the information is useful enough to help users enhance the performance of their site but is still limited since no significant leads can be acquired. Roughly 90 percent of B2B visitors normally without leaving a trace; consequently, this becomes difficult for companies to make any progress in their marketing campaign.
Fastbase
Fastbase has created several products to help companies reach their target customers. Some of these products include WebLeads, MailAds, and Google Ads Click Identifier among others.
1. WebLeads
Fastbase WebLeads works by utilizing the information that has been gathered by Google Analytics. Users have to link their website with a unique Fastbase code similar to the way the Google Analytic code operates. Through cross-referencing service providers with the big data stored around the world, Fastbase can match and track how companies interact with your site. Thus, it gives you more specific information.
2. MailAds
MailAds is another essential product offered by Fastbase that can help you get substantial qualified leads. After the target audience has been identified, the system takes over the process of lead generation. MailAds lead generation has proven to be effective for many businesses since it runs a B2B email campaign, and gives a report of campaigns that have received client interactions such as clicks and opened mails.
3. Google Ads Click Identifier
Another powerful tool offered by Fastbase is the Google Ads Click Identifier that majorly focuses on ad interactions. It will give you the specific keywords that businesses used to find you. Additionally, it will also display other elaborate information including the company’s name, their website, phone numbers, and email addresses. This feature helps you to gauge the performance of your ads and the businesses that have interacted with them.
Final Thoughts
As the world continues to become more digital, both people and businesses have to learn new ways of capturing vital metrics that can help them reach their target customers effectively. Fastbase and Google Analytics are incredible tools that can help you get qualified leads.
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