Many marketing agencies are constantly in search of tools and services that help to simplify the marketing process. These tools fall into various categories and offer a wide range of individual and collective services. In this article, these tools are placed in different categories to help identify their features and services. This article covers some of the best free tools for marketing agencies. Some of these tools include VectorFair, a major tool for designers that provides the best design templates and resources.
Table of Contents
Graphic Design
Graphics design is an essential part of digital marketing. Getting the right free tool will help improve your designs and productivity. Many tools serve as a deposit for graphic resources, while some serve as a tool for graphic designs.
VectorFair
VectorFair serves as a free online graphic resource website, providing a host of free vectors, icons, infographics, mockups, and much more. With over ten years of constantly producing creative and amazing designs, VectorFair is a great place to get the best design templates and resources.
Canva
This tool is used by many graphic designers around the world. Canva helps you create amazing designs with so much ease, thanks to its drag and drop feature. It conveniently allows you to create sleek and creative designs.
Unsplash
For a host of stock photographs, Unsplash is one place that you can find some of the best free pictures and images. Unsplash saves you from having to worry about image copyright while offering you quality images and photographs.
Analytics
Data analytics is also an important part of digital marketing. To this day, many marketing agencies seek tools that not only offer the best data analysis but also come at a cost-free price.
Google Analytics
Google Analytics remains one of the most widely used software for digital analytics for marketing agencies. With it, marketing agencies can analyze details about customers or online visitors to a website.
Hotjar
Hotjar helps marketing agencies to properly obtain behavioral analytics and feedback. This information is vital for understanding how customers relate to a product or service.
Social Media
You can’t talk about digital marketing without talking about social media. Social media remains a major tool to promote business and services online. Some tools do a great job helping to run social media promotions.
Buffer
Buffer offers a lot of features to help improve your social media presence. With Buffer, you can grow your audience, improve engagements and analyze your campaigns.
Later.com
Later.com is a social media scheduling app that allows businesses to schedule posts, campaigns, and others. The tool also provides insights on your online campaigns, helping you to gain more audience.
Project Management
Project management in relation to marketing agencies involves setting out goals to be achieved within a specific time. Achieving set goals within a specified time can be difficult as it also puts pressure on the team. Fortunately, there are free tools that make this job less frustrating.
Monday.com
When it comes to versatility, Monday.com stands out as one of the best project management tools out there. Despite helping to manage regular projects, it can be used as a CRM to manage campaigns and promotions.
Clickup
Here is another top-notch free tool for project management. It utilizes cloud-based technology to improve communication, task assignments, peer collaborations and so much more.
Email Marketing
Email marketing involves sending targeted emails to potential clients and consumers. With email marketing, you can build healthy relationships with customers and clients. It is ranked as one of the most effective methods of digital marketing.
Mailchimp
Mailchimp is a free email marketing tool currently used by small businesses to send out strategic emails to customers. It helps businesses and agencies to reach the right clients and also helps to create better content to improve your marketing.
Hubspot
When it comes to email marketing and other inbound marketing services, Hubspot appears to be effective and popular. It offers a list of services including sales, customer service, and also offers CRM tools to improve customer retention.
SEO
SEO which stands for search engine optimization refers to the process of enhancing and improving the traffic of a website. SEO tools are tools or services that help a website to gain traffic and also rank highly on search engines.
UberSuggest
Ubersuggest is an essential SEO tool that helps users to instantly generate new keywords to improve online traffic. It is also a great tool to gain insight into your website’s keyword and google ranking.
Surveys
Surveys are online questionnaires sent out to targeted clients to fill and respond to. Online surveys are a great way for businesses and marketing agencies to get information and suggestions from clients and customers. Many online survey tools help to make the survey process a lot easier.
Typeform
Typeform is a great tool for building interactive and well-structured forms for your surveys. This tool offers a convenient way for storing and analyzing data obtained from the surveys. It is free and easy to use as it requires no form of coding.
SurveyMonkey
Surveymonkey is a free online survey tool that allows businesses to send out custom and well-structured surveys to customers. Its wide range of templates and designs saves you the stress of having to build a survey right from scratch. It also provides a convenient method for collecting survey data.
Automation
Marketing automation tools are designed to automatically manage marketing processes and carry out tasks on multiple channels. As the name suggests, these tools offer automated services and do not require you to have any knowledge of programming.
Zapier
Zapier is a very effective online automation tool that helps you to connect your apps and software. By connecting your apps, it can help you to perform automated and repetitive activities without your intervention. Say goodbye to repetitive processes or tasks which can be exhausting.
Conclusion
The recent rise in technology has greatly improved the process of digital marketing, making it more convenient for marketing agencies. With a host of free online tools and resources, there is a lot less work left for marketing agencies to carry out. From graphic design to automation, tools like VectorFair are now widely used by large and small scale agencies around the world. Add these tools to your arsenal and watch your marketing strategy improve for the better.
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