Connect with us

SEO & Marketing

How to Use Outbound Links to Maximize Your Website Rankings

Published

on

By

Outbound Links Image
Advertisement

Are you working on your website’s Search Engine Optimization? If so, a few additional links can help you improve your rankings on all the major search engines.

What if you’re not? If you are not working on Search Engine Optimization and don’t know how to increase your page rank, you can listen to this article until the end. At the end, I will provide you with some fantastic information that will help you increase your website rankings on all search engines in the eyes of Google, Yahoo!, Bing, and MSN.

What is Outbound Linking?

Outbound Links
Outbound Links

Sometimes when you link from one page of your website to another, you are technically performing Outbound linking. This simply means that you are leaving your website to link to another website. Obviously, if you switch your links out, your website will move back to its original page ranking.

Why would you want to do this?

In order to understand why you would want to structure your linking differently, you need to understand how the Search Engines works. In the early SEO days, you could simply involute your outgoing links with the rest of your website and Google would have no problems placing your page higher than your competitors. The dream has since changed; Google now wants to provide their users with the freshest information on the web possible. Google now sends out Websites with more content than ever. This means you now need to have an outbound linking strategy. If you don’t want to lose your ranking, you must work to maintain the types of links you have currently.

10 Ways to Outbound Linking

1.Write Guest Posts

It is a well known fact that Google loves websites that offer value. By providing links to other valuable sites on the internet, you can help provide value to their users. These links are incredibly valuable to anyone looking for information online. So if you have a website or are a blogger and want to get regular links to your blog for free, you may want to consider writing and submitting posts as a guest writer.

2.Index

Google does not only look at the quantity of links any given website has, but they also look at the quality of the links. One quality link from a trusted website can easily enhance your search engine ranking. So find out who trust the top sites online and approach them for a link.

3.Article Directories

Submitting articles to article directories is a great way to get free back links and also build your author rank. Your article will be listed in the directory for years, giving you many links as a result.

4.Major Website Directories

Lately, Google has been listing even further directories in their search engine results, such as the open editor space. This means by submitting your website to these directories and including your business information and URL at the bottom of the article, you will be able to build many links to your website with the top directories.

Advertisement

5.Press Release disseminators

Write a press release about your company or website and submit it to press release directories. This is an excellent way to build links and to get your new website pages in the Google search results. Just be certain the press release relates to your website.

6.Article Headers

Article headers are a strong point for SEO. If you look at the h1 tag in your html source code, the keywords will appear in bold. Using the keywords in the header will tell the search engine robots what the main focus of the article is. Scatter the keywords throughout the article as well. Once you have your article in the directories you will likely get many links.

7.Footer Links

Google allows Google bots to crawl the footer of any page. Because of this, it is beneficial to have Google attach or follow links to the current website search term in the footer. You should try to get as many website links as possible using your main keyword(s).

8.Create dedicated blogs

A blog is an excellent way to keep your website updated and fresh. These blogs also act as excellent ways to get website links. Blogging is also one of the fastest ways to generate consistent leads.

9.Social Bookmarking

Social bookmarking sites are extremely important for your SEO. By bookmarking your website or pages, you are creating backlinks and driving traffic to your site. However, it is very important to use social bookmarking sites wisely. The sites must be relevant to your website, otherwise you will unrelated links and no traffic.

10.Article Headers

Include the website link in the article headers. Search engines love article headers because they use the terms as search terms. Additionally, the links are clickable. This means you get a free one-way link to your website.

Final Verdict

Outbound Links in SEO
Outbound Links in SEO

We wish you the Best in your Outbound Linking Journey. Please do comment down below on how you feel about this article overall.

Advertisement

Eby has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SEO & Marketing

How to Convert Website Traffic into Qualified Leads using Fastbase and Google Analytics

Published

on

By

FastBase
Advertisement

We live in a world that has become extremely integrated and dynamic; this can be attributed to major technological milestones that have been achieved over the past several years. Most activities have shifted to various online platforms, something that has given rise to big data. Today, there are tons of useful information available. However, for you to fully harness the potency of every piece of information, you have to know how you can convert the data you’ve acquired into meaningful information. 

Understanding the metrics and performance of your website can be very overwhelming. Nevertheless, companies such as Fastbase can help you understand the traffic of your website, besides assisting you in converting your site visits into qualified leads. Fastbase is a data analytics firm that has a variety of tools that helps businesses and website owners effectively implement their sales strategies and B2B marketing. 

The company gathers and records thorough information about website visits, making it easy for their clients to understand the behaviors of entities that interact with their site. Some of the information collected includes the name of the company, LinkedIn profiles, email addresses, and where the entities are located. 

How to Use Google Analytics and Fastbase

Google Analytics

Studies have shown that there are approximately 5.5 billion Google searches every day. This goes to show the market share that Google commands. The company launched Google Analytics to help website owners and businesses to conduct behavior, audience, acquisition, and conversation analysis. Although the information that is acquired from Google Analytics helps users by showing them how their webpages and site are performing, it doesn’t give specific details of who the entities are. In other words, the information is useful enough to help users enhance the performance of their site but is still limited since no significant leads can be acquired. Roughly 90 percent of B2B visitors normally without leaving a trace; consequently, this becomes difficult for companies to make any progress in their marketing campaign. 

Fastbase

Fastbase has created several products to help companies reach their target customers. Some of these products include WebLeads, MailAds, and Google Ads Click Identifier among others. 

1. WebLeads

Fastbase WebLeads works by utilizing the information that has been gathered by Google Analytics. Users have to link their website with a unique Fastbase code similar to the way the Google Analytic code operates. Through cross-referencing service providers with the big data stored around the world, Fastbase can match and track how companies interact with your site. Thus, it gives you more specific information. 

2. MailAds

MailAds is another essential product offered by Fastbase that can help you get substantial qualified leads. After the target audience has been identified, the system takes over the process of lead generation. MailAds lead generation has proven to be effective for many businesses since it runs a B2B email campaign, and gives a report of campaigns that have received client interactions such as clicks and opened mails.

3. Google Ads Click Identifier

Another powerful tool offered by Fastbase is the Google Ads Click Identifier that majorly focuses on ad interactions. It will give you the specific keywords that businesses used to find you. Additionally, it will also display other elaborate information including the company’s name, their website, phone numbers, and email addresses. This feature helps you to gauge the performance of your ads and the businesses that have interacted with them.

Advertisement

Final Thoughts

Google Analytics and Fastbase
Google Analytics and Fastbase

As the world continues to become more digital, both people and businesses have to learn new ways of capturing vital metrics that can help them reach their target customers effectively. Fastbase and Google Analytics are incredible tools that can help you get qualified leads.

Continue Reading

SEO & Marketing

Top 10 OFF-Page SEO Techniques 2020

Published

on

By

Top 10 OFF-Page SEO Techniques 2020
Advertisement

Off-Page SEO techniques work to build backlinks to increase DA, PA, and SEO rankings. You create a high credibility for your website by building backlinks with high domain and page authority.

Search Engine Optimization(SEO) is one of the main aspects of your blog that you can do correctly. In internet search results, this will place your blog better and push significant moves to your blog. If you are a website manager or blogger, you should know about SEO on the basis that it varies frequently. Best off-page SEO strategies for building website backlinks.

You must be conscious of the new SEO programmes. You should have great knowledge about on-page and off-page SEO strategies as being an SEO, as both are important to rate you higher in SERPs based on stock phrases. Below we have mentioned details about Off-page SEO and what are the top 10 Off-page SEO techniques.

Why is Off-Page SEO so Important?

In order to rank your website, all aspects of Seo techniques are equally relevant, but Off-Page SEO has a great helping hand in achieving better website ranking performance.

It improves your website in the following ways;

  • Getting High Traffic
  • Online Branding
  • Fast Indexing
  • High Audience Reach
  • Lead Generation
  • Increase Domain Authority

Best OFF-Page SEO Techniques

Below we have listed top 10 best techniques used for Off page search engine optimization:

Build Shareable Content

In SEO, great content is still the KING. A clever way to produce more and more natural backlinks to our blog or website is to create awesome and shared content. Study regularly and still keep the content fresh and updated.

Influencer Outreach

If you have developed some kind of worth sharing material, then don’t forget to share this post to your industry’s influencers. Tell them to search your blog and ask their blog for connect backups. Make sure that you get the connections from domains that are fully important.

Advertisement

Social media engagement

Social media presence is a big off-page SEO strategy. Engage with people on different social media sites if you want to make your organization, website or blog successful. The existence of social media will help the company expand and help you get more backlinks as well.

Contribute as Guest Author

Many good and quality blogs are accessible for a guest post from several authors. Write an eye catchy research piece and reach them with the content for the guest post. Don’t concentrate on the total number of links but rather concentrate only on link quality. Also don’t keep posting several times on the related guest blog site.

Social Bookmarking Sites

One of the best platforms for advertising the site is social bookmarking pages. You get a lot of traffic to the website or blog when you bookmark your site or blog post on powerful public bookmarking websites.

Video Submission

Like Podcast Submission, Video is also one of the best off-page SEO methods. This method will also ask you to produce video content and publish it on free video submission websites like Vimeo, YouTube, etc. Ensure the video is a quick and short description of the complete topic related to the blog post. The video must be unique and different for people to click on it.

Forum Submission

Participate and communicate with the group in search forums relevant to your website and company. Respond to threads, answer questions from people and offer your opinions and suggestions. Allow use of forums for Do-Follow.’

Blog Directory Submission

Directory Submission is actively working to create back ties for consistency. Choose an efficient directory and choose the right group. Good results take quite some time to deliver, but these outcomes stand out over a longer span.

Article Submission

In a high PR paper submission directory, submit your posts. You can also give links to your site. Making sure the content is top quality and exclusive. Content and content of poor quality that has more keyword stuffing could be refused. Pick the right category and give the information a nice title.

Question and Answer

From question and answer pages, one of the best places you can get good traffic. Enter high PR question and answer websites and check for your business, blog or website-related questions and have simple answers to these questions. Give your site a connect that will continue to give you greater visibility.

Advertisement

Summary

There are many other techniques used for off-page SEO, but above we have mentioned the best 10 techniques used. We have also included details about what is SEO. This guide is for people who are passionate about digital marketing and want to know off-page SEO techniques. In case you want to know more about digital marketing techniques that are used in SEO, you can take help from online service providers.

Continue Reading

Newsletter

Advertisement

Trending