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How to Use Outbound Links to Maximize Your Website Rankings

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Outbound Links Image

Are you working on your website’s Search Engine Optimization? If so, a few additional links can help you improve your rankings on all the major search engines.

What if you’re not? If you are not working on Search Engine Optimization and don’t know how to increase your page rank, you can listen to this article until the end. At the end, I will provide you with some fantastic information that will help you increase your website rankings on all search engines in the eyes of Google, Yahoo!, Bing, and MSN.

What is Outbound Linking?

Outbound Links
Outbound Links

Sometimes when you link from one page of your website to another, you are technically performing Outbound linking. This simply means that you are leaving your website to link to another website. Obviously, if you switch your links out, your website will move back to its original page ranking.

Why would you want to do this?

In order to understand why you would want to structure your linking differently, you need to understand how the Search Engines works. In the early SEO days, you could simply involute your outgoing links with the rest of your website and Google would have no problems placing your page higher than your competitors. The dream has since changed; Google now wants to provide their users with the freshest information on the web possible. Google now sends out Websites with more content than ever. This means you now need to have an outbound linking strategy. If you don’t want to lose your ranking, you must work to maintain the types of links you have currently.

10 Ways to Outbound Linking

1.Write Guest Posts

It is a well known fact that Google loves websites that offer value. By providing links to other valuable sites on the internet, you can help provide value to their users. These links are incredibly valuable to anyone looking for information online. So if you have a website or are a blogger and want to get regular links to your blog for free, you may want to consider writing and submitting posts as a guest writer.

2.Index

Google does not only look at the quantity of links any given website has, but they also look at the quality of the links. One quality link from a trusted website can easily enhance your search engine ranking. So find out who trust the top sites online and approach them for a link.

3.Article Directories

Submitting articles to article directories is a great way to get free back links and also build your author rank. Your article will be listed in the directory for years, giving you many links as a result.

4.Major Website Directories

Lately, Google has been listing even further directories in their search engine results, such as the open editor space. This means by submitting your website to these directories and including your business information and URL at the bottom of the article, you will be able to build many links to your website with the top directories.

5.Press Release disseminators

Write a press release about your company or website and submit it to press release directories. This is an excellent way to build links and to get your new website pages in the Google search results. Just be certain the press release relates to your website.

6.Article Headers

Article headers are a strong point for SEO. If you look at the h1 tag in your html source code, the keywords will appear in bold. Using the keywords in the header will tell the search engine robots what the main focus of the article is. Scatter the keywords throughout the article as well. Once you have your article in the directories you will likely get many links.

7.Footer Links

Google allows Google bots to crawl the footer of any page. Because of this, it is beneficial to have Google attach or follow links to the current website search term in the footer. You should try to get as many website links as possible using your main keyword(s).

8.Create dedicated blogs

A blog is an excellent way to keep your website updated and fresh. These blogs also act as excellent ways to get website links. Blogging is also one of the fastest ways to generate consistent leads.

9.Social Bookmarking

Social bookmarking sites are extremely important for your SEO. By bookmarking your website or pages, you are creating backlinks and driving traffic to your site. However, it is very important to use social bookmarking sites wisely. The sites must be relevant to your website, otherwise you will unrelated links and no traffic.

10.Article Headers

Include the website link in the article headers. Search engines love article headers because they use the terms as search terms. Additionally, the links are clickable. This means you get a free one-way link to your website.

Final Verdict

Outbound Links in SEO
Outbound Links in SEO

We wish you the Best in your Outbound Linking Journey. Please do comment down below on how you feel about this article overall.

Dave Daniel has been a Freelancer and Blogger for the past 3 years and is now the proud owner of The Tech Vamps. He has Expertise in the Areas of Technology, Science, Gaming, Gadgets, Hacking, Web Development, etc.

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SEO & Marketing

5 Entrepreneur-Approved Free Marketing Tools

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Free Marketing Tools

Successful entrepreneurs take it upon themselves to master all aspects of business management. This includes marketing, which is a key component of establishing a brand that will last. You need to make social media posts, send e-mails, and so on to grow your small business.

Consequently, most entrepreneurs assume that successful marketing will also require a substantial amount of time and money. However, this isn’t the case.

Don’t be mistaken – you will need to invest effort into your digital marketing strategy. But there are plenty of ways to lessen your workload. Keep reading to discover five free tools that can make your job easier.

Evernote

Evernote
Evernote

A comprehensive marketing strategy is involved, to say the least. You need to decide what type of content you will produce and the most appropriate posting schedule. But this is just the tip of the iceberg.

You have to carve out time to create content, find images, search hashtags, analyze data, and so forth. Evernote lets you create a plan to tackle these tasks.

Their free note-taking tool is more complex then it might look at first glance. There are several ways to use it. You can type notes in one section, then switch to a freehand tool for brainstorming.

Buffer

Buffer
Buffer

After you’ve planned out how to approach marketing, you still need to implement your ideas. You can count on Buffer to simplify the posting process.

Their social media management tools make handling platforms like Facebook, Twitter, and Instagram a breeze. Account holders are able to upload and optimize content before it’s released.

After your content is finalized, you can put your posting schedule to good use. Their automation tool is the perfect way to synchronize post releases across all various accounts. It’s especially helpful during announcements like product releases where timing is crucial.

Moosend

Moosend
Moosend

Email marketing is a particularly powerful tool for small businesses when leveraged correctly. In terms of customer outreach, most people already have an email account.

Put this free, accessible form of communication to work with Moosend. This is an email automation service with a handful of great features.

For example, you can use their drag on drop email creator to create ideal layouts for welcome messages, promotions, and more. It will also personalize each email for your customers, which helps drive engagement. 

Moosend even tests the effectiveness of your emails to improve your marketing strategy over time.

LogoCreator

Logomaker.io
Logomaker.io

You work diligently to bring your business to life. From products and services to marketing and outreach, you invest a great amount of energy into your venture. Help other people find and appreciate your hard work through seamless branding.

One way to create a recognizable brand is by developing a strong logo. LogoCreator is a simple, useful tool that lets you design one for free.

This design service includes an endless library of template logos that you can adapt to your needs. Alternately, you can begin from scratch and choose images, text, and layouts that best suit your business.

Canva

Canva
Canva

There’s a component to strong digital marketing that cannot be understated. This is the power of an image. It extends far beyond the saying “every picture is worth a thousand words.”

In fact, it’s more like every picture can generate a thousand interactions. Visuals drive customer engagement unlike any other aspect of marketing. This is why you should use Canva.

This online tool is the go-to option for editing and cropping images and creating infographics. Make sure every piece is polished before it’s published.

You have a long to-do list as an entrepreneur. But your time and budget are limited, especially at the start. Save yourself from marketing headaches and check out all these tools today.

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SEO & Marketing

What is Content Syndication?

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Content Syndication

With the changing era, the content has also evolved with numerous formats. Today, the scope of quality content is dynamic and surging with different formats of content like e-books, videos, podcasts, webinars, infographics rather than the limit of content in the past to articles and blogs.  

One of the most important techniques to utilize the content in order to have business growth is content syndication. Content syndication services help to achieve business goals in a better way.

Meaning:  As the internet is an ocean and millions of companies practice different strategies to get profits and expand their reach they use content syndication as a marketing strategy to attract a larger audience. It is achieved by publishing proprietary online content like articles, blog posts, videos, etc. on third-party platforms.  

This can be easily achieved but ‘relevance’ plays a key role in making it a success.  If you choose similar platforms that relate to the content then it is easier to attract customers.

The content can be entirely copied and presented on the other platforms,  small portions of the content can be advertised or excerpts from the original content can be posted that forms a link to the content.  Content syndication is helpful to both the parties the original content provider and the third parties as well.

When is it Important to Republish the Content?

For any business whether small or big constant marketing is important. Especially, for the small firms when it is crucial to increase the sales syndication helps to build a business by improving sales and audience. There is no time that a business should feel it has reached its goal. By syndicating the businesses create millions of opportunities to drive traffic to the websites.

If the syndication is with high authority websites then the original version can be easily outranked thus after the search engines have indexed the original content and based on the ranking the businesses must choose to syndicate with other platforms.

Benefits of Content Syndication

Attract more customers: By syndicating you are basically teaming up with other platforms so you can reach out to the audiences of other platforms.

Enhance image: If you are syndicating with top sites like LinkedIn and Facebook then your popularity increases. It is useful to enhance brand image and confirm content authority.

Higher backlinks: The more sites you syndicate with the higher backlinks you get. Backlinks are vital to vouch for the content; it means that other platforms that link to your content find your content purposeful.

Lead generation: By syndication you can easily overcome the major barrier of lead generation. It is important because it allows the businesses to narrow down the prospects with different factors and market the product or service to the target audience.

Methods of Content Syndication

Not many digital marketers are seeking content syndication which makes it easier to utilize the technique. There are some cost-effective steps to boost the business.

  • Look for publishers with huge networks.
  • Businesses that don’t compete with you also are great to promote content.

Can’t miss social media platforms, these are excellent to target the prospects.

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