Did you realise that the United States alone has almost 30 million small businesses?
With such a high number, small business owners want a competitive advantage. If you’re starting a company, you’re probably looking for ways to get a leg up on the competition. You’ll need a solid marketing strategy and access to the greatest digital marketing tools to do so.
Table of Contents
1) For Audience Research: Typeform
When it comes to marketing, you need to know your audience. As a marketer, it is good to coordinate with sales and client service to hear what type of questions, objections, and concerns come up in interactions with prospects and customers. However, finding insights by asking your audience directly can be even more fruitful.
With Typeform, you can make surveying people simple and easy for all parties involved. It can be used to create contact forms and quizzes, and easily integrates with many of the tools you may already use.
2) For Social-Media Management: Buffer
Buffer was founded with the simple premise of scheduling social media posts. It has since evolved into one of the most popular, comprehensive tools for social media managers. You can create and schedule posts for all your social media platforms, see their engagement stats, and receive analysis and recommendations on how to improve.
3) For Better Writing: Grammarly
A poorly written piece that you failed to review can be incredibly off-putting to your target audience. Having spelling errors and grammar issues can separate you from your audience and make it harder for you to earn their trust and support.
Using Grammarly is a simple, free, and fast way to keep your writing in check. You can use it to proofread copy you’ve written online, such as emails or posts on Twitter, or to edit documents in Microsoft Office programs.
4) For Content Strategy: Content Strategy Checklist
In a constantly changing marketing landscape, by developing a documented strategy you can stay on top of content trends while maintaining accountability toward your goals. According to statistics, 62% of successful B2B marketers and 59% of their peers on the B2C side have documented their content strategy.
This interactive strategy checklist can be used by marketers to define actionable goals, tactics, and measures to hold their teams accountable for their content. It will help outline methods for measuring results, and aids in keeping the team on track.
5) For Headline Optimization: CoSchedule Headline Analyzer
The headline is what draws readers into your content through social media, search engine results, ads, email newsletters, etc. If your headline isn’t appealing then you may as well not even write content! CoSchedule is a great tool to make headlines compelling.
With this tool, you simply type in a possible headline, and it analyzes it and gives you a score and shows you how it will appear in search engine results. It analyses length, tone, and SEO readiness, and you can use it unlimited times, so you can find the perfect headline.
6) GetEmail.io
GetEmail.io is the best email lookup tool, making it easy to collect the email addresses of anyone by looking up their first name, last name, and domain name. GetEmail.io uses Big Data & Machine Learning Algorithms to find the email addresses of any professional within seconds.