According to a recent survey, Realme was the fastest-growing 5G Android smartphone brand in the world in Q3 2021, with sales up 831 percent year over year (YoY). Realme’s sales also outperformed global 5G smartphone sales, which increased by 121 percent year over year.
In India, where 5G technology has yet to be implemented, Realme’s 5G sales climbed 9,519 percent year over year. According to the Department of Telecommunications (DoT), 5G telecom services would be available in certain Indian cities in 2022, a year when demand for 5G devices is likely to increase.
According to Counterpoint Research’s monthly Market Pulse Service report, Realme’s sales growth enabled the company maintain its sixth-place ranking in worldwide 5G Android smartphone sales for the second quarter in a row.
Realme India CEO Madhav Sheth stated earlier this year that the company aspires to be India’s 5G leader. In addition, the company is working to introduce 5G technology to the sub-Rs. 10,000 market. Realme’s excellent multi-channel strategy and a large 5G offering across pricing bands, according to Research Director Tarun Pathak, helped it expand the fastest.
Its sister brands Oppo (165 percent growth) and Vivo (147 percent growth) came in second and third place in the worldwide market, respectively, selling mid-to-high-end 5G smartphones. BBK Electronics, based in China, owns all of these businesses.
Another Chinese firm, Xiaomi, came in fourth place with a 134 percent year-over-year increase in 5G smartphone sales. Samsung came in fifth place, with a 70 percent increase from Q3 2020. In Q4 2020, Apple, the current 5G market leader, will enter the 5G smartphone market.
“5G has permeated the market far faster than its predecessor. As 5G technology advances, we enter the next phase of expansion, which will be aided by maturing and expanding device portfolios. Furthermore, due to the increased availability of 5G components, the firms actively promoted 5G handsets,” Pathak noted.
In terms of regional growth, Realme 5G smartphone sales increased 9,519 percent year over year in India, a country that will introduce 5G technology in select locations in 2022. China had the second-best growth, with 5G sales increasing by 830 percent year over year, making it one of China’s fastest-growing 5G smartphone brands. Europe had the third-highest growth rate.
“As 5G rollouts increase up, Realme’s 5G expansion in emerging regions has also positioned it well for the future.” All OEMs will need to focus on affordability and accessibility in order to take advantage of the massive 5G opportunity,” said Varun Mishra, Senior Analyst.