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3 Basic Steps on Expanding Your Virtual Business to the Global Market

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Virtual Business

A recent study found that 57% of consumers purchased from an overseas vendor in the last 6 months. If you have any qualms about your virtual business finding an international market, this statistic is enough to eliminate your misgivings.

Of course, it’s not always feasible for a company to open its doors to the global community. The good news is that you can prepare your business so that it caters to a larger audience including those who are in a different time zone than yours.

It’s high time that you take advantage of the borderless audience reach that a virtual business can give you. Check out the 3 basic steps on expanding your virtual business to the global market:

1.  Adapt a Global Business Website

A global-friendly website means more than just a quick loading time and responsive web design.

Imagine finding a website that offers the products you need at a better price. The items are shown in different angles and the images are high resolution. You can even see a 5-star rating below it. The problem is, the website is in a foreign language. Sure, Google Translate can interpret the text for you, but you know how awkward and imprecise those translations are.

From a business perspective, this is a quick way to lose customers. Not everyone has the patience to translate the language in your website. If you want to go global, it’s best to adapt English as the primary language of your site. If you’re targeting a specific country overseas, you can also offer the website in the language of that audience.

Ditching cultural references is also a crucial step in having a global-friendly website. For example, promoting recipes by saying it can be prepared in a few minutes won’t appeal to people who consider spending time in the kitchen as a form of family bonding.

2.  Start Going Global with Your Staff

Nothing says global company as much as a team of international employees. Start thinking big by opening your company to online assistants from all over the world.

When you work with a diverse virtual staff, you can expect various ideas and fresh takes on things. From a marketing standpoint, having team members who know what appeals or repels audiences from each of your international target markets is an advantage.

3.  Consider Free Shipping

For global businesses, shipping can be an issue for both seller and customer. It goes without saying that customers factor in shipping costs in their purchase decision. On the other hand, a report has revealed that many entrepreneurs feel pressured to do a 2-day delivery even to international customers.

However, the same report revealed that customers are willing to wait for an order – especially if the product they want can’t be found on the Amazon marketplace. So, there’s no reason to charge customers with exorbitant shipping costs just to deliver their order within 2 days. Free shipping is a stronger attraction to the international market than fast shipping.

TIP: You don’t have to offer free shipping for all items. You can utilize it as a benefit in your loyalty program. That is, you can offer free shipping to customers who refer a friend, are exceeding a specific purchase amount, or have earned points from repeat purchases.

Remember, it will take time to see results after you’ve expanded your eCommerce efforts to the global market. Besides tracking your sales revenues, you can also monitor your social media following, website traffic, and repeat purchases. Don’t be dejected if you don’t see a difference after a long period. Another perk of operating a virtual business is that if your products and marketing tactics don’t sell to one international market, you can always try out another.

Your business structure is intended for a borderless audience. It’s time you leverage it now that that you know how to expand your virtual business to the global market.

It is my passion to help business owners find highly talented and skilled individuals so that they can save time and money and focus on growing their business.

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SEO & Marketing

5 Entrepreneur-Approved Free Marketing Tools

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Free Marketing Tools

Successful entrepreneurs take it upon themselves to master all aspects of business management. This includes marketing, which is a key component of establishing a brand that will last. You need to make social media posts, send e-mails, and so on to grow your small business.

Consequently, most entrepreneurs assume that successful marketing will also require a substantial amount of time and money. However, this isn’t the case.

Don’t be mistaken – you will need to invest effort into your digital marketing strategy. But there are plenty of ways to lessen your workload. Keep reading to discover five free tools that can make your job easier.

Evernote

Evernote
Evernote

A comprehensive marketing strategy is involved, to say the least. You need to decide what type of content you will produce and the most appropriate posting schedule. But this is just the tip of the iceberg.

You have to carve out time to create content, find images, search hashtags, analyze data, and so forth. Evernote lets you create a plan to tackle these tasks.

Their free note-taking tool is more complex then it might look at first glance. There are several ways to use it. You can type notes in one section, then switch to a freehand tool for brainstorming.

Buffer

Buffer
Buffer

After you’ve planned out how to approach marketing, you still need to implement your ideas. You can count on Buffer to simplify the posting process.

Their social media management tools make handling platforms like Facebook, Twitter, and Instagram a breeze. Account holders are able to upload and optimize content before it’s released.

After your content is finalized, you can put your posting schedule to good use. Their automation tool is the perfect way to synchronize post releases across all various accounts. It’s especially helpful during announcements like product releases where timing is crucial.

Moosend

Moosend
Moosend

Email marketing is a particularly powerful tool for small businesses when leveraged correctly. In terms of customer outreach, most people already have an email account.

Put this free, accessible form of communication to work with Moosend. This is an email automation service with a handful of great features.

For example, you can use their drag on drop email creator to create ideal layouts for welcome messages, promotions, and more. It will also personalize each email for your customers, which helps drive engagement. 

Moosend even tests the effectiveness of your emails to improve your marketing strategy over time.

LogoCreator

Logomaker.io
Logomaker.io

You work diligently to bring your business to life. From products and services to marketing and outreach, you invest a great amount of energy into your venture. Help other people find and appreciate your hard work through seamless branding.

One way to create a recognizable brand is by developing a strong logo. LogoCreator is a simple, useful tool that lets you design one for free.

This design service includes an endless library of template logos that you can adapt to your needs. Alternately, you can begin from scratch and choose images, text, and layouts that best suit your business.

Canva

Canva
Canva

There’s a component to strong digital marketing that cannot be understated. This is the power of an image. It extends far beyond the saying “every picture is worth a thousand words.”

In fact, it’s more like every picture can generate a thousand interactions. Visuals drive customer engagement unlike any other aspect of marketing. This is why you should use Canva.

This online tool is the go-to option for editing and cropping images and creating infographics. Make sure every piece is polished before it’s published.

You have a long to-do list as an entrepreneur. But your time and budget are limited, especially at the start. Save yourself from marketing headaches and check out all these tools today.

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SEO & Marketing

What is Content Syndication?

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Content Syndication

With the changing era, the content has also evolved with numerous formats. Today, the scope of quality content is dynamic and surging with different formats of content like e-books, videos, podcasts, webinars, infographics rather than the limit of content in the past to articles and blogs.  

One of the most important techniques to utilize the content in order to have business growth is content syndication. Content syndication services help to achieve business goals in a better way.

Meaning:  As the internet is an ocean and millions of companies practice different strategies to get profits and expand their reach they use content syndication as a marketing strategy to attract a larger audience. It is achieved by publishing proprietary online content like articles, blog posts, videos, etc. on third-party platforms.  

This can be easily achieved but ‘relevance’ plays a key role in making it a success.  If you choose similar platforms that relate to the content then it is easier to attract customers.

The content can be entirely copied and presented on the other platforms,  small portions of the content can be advertised or excerpts from the original content can be posted that forms a link to the content.  Content syndication is helpful to both the parties the original content provider and the third parties as well.

When is it Important to Republish the Content?

For any business whether small or big constant marketing is important. Especially, for the small firms when it is crucial to increase the sales syndication helps to build a business by improving sales and audience. There is no time that a business should feel it has reached its goal. By syndicating the businesses create millions of opportunities to drive traffic to the websites.

If the syndication is with high authority websites then the original version can be easily outranked thus after the search engines have indexed the original content and based on the ranking the businesses must choose to syndicate with other platforms.

Benefits of Content Syndication

Attract more customers: By syndicating you are basically teaming up with other platforms so you can reach out to the audiences of other platforms.

Enhance image: If you are syndicating with top sites like LinkedIn and Facebook then your popularity increases. It is useful to enhance brand image and confirm content authority.

Higher backlinks: The more sites you syndicate with the higher backlinks you get. Backlinks are vital to vouch for the content; it means that other platforms that link to your content find your content purposeful.

Lead generation: By syndication you can easily overcome the major barrier of lead generation. It is important because it allows the businesses to narrow down the prospects with different factors and market the product or service to the target audience.

Methods of Content Syndication

Not many digital marketers are seeking content syndication which makes it easier to utilize the technique. There are some cost-effective steps to boost the business.

  • Look for publishers with huge networks.
  • Businesses that don’t compete with you also are great to promote content.

Can’t miss social media platforms, these are excellent to target the prospects.

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